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About the Role

We are seeking someone who understands marketing as a strategic growth engine, not just someone who 'does' marketing. You will develop a marketing process that continuously generates qualified project opportunities for BIFI, turning attention into conversations, collaborations, research projects, and new clients. You will work closely with management and have significant entrepreneurial freedom.

Responsibilities

• Develop a marketing strategy focused on company growth.
• Identify market potentials, target groups, and new opportunities for BIFI.
• Create measures that generate qualified project inquiries and collaborations.
• Understand marketing as part of corporate development.
• Develop content that sparks discussions, changes perspectives, and reaches decision-makers.
• Translate complex scientific topics into understandable, relevant, and exceptional communication formats.
• Develop campaigns with clear economic goals rather than just reach orientation.
• Develop new marketing ideas, test them systematically, and optimize them based on data.
• Establish a reproducible marketing process with short learning cycles.
• Define success metrics and derive concrete improvements.
• Continuously develop BIFI's positioning.
• Ensure all communication measures reflect our high quality standards.
• Develop formats that make BIFI visible as an exceptional innovation partner.
• Manage the website, newsletter, LinkedIn, and other relevant channels.
• Develop cross-channel communication strategies.
• Analyze impact, user behavior, and conversion along the customer journey.
• Collaborate closely with management, project teams, and external partners.
• Actively contribute own ideas and question existing approaches.
• Act as a sparring partner for strategic questions regarding growth and positioning.

Requirements

• Completed degree in Marketing, Communication Sciences, Business Administration, Economic Psychology, or comparable qualification.
• Several years of professional experience in strategic marketing, business development, growth marketing, or a comparable function.
• Experience in building marketing processes and campaigns with measurable impact.
• Very good understanding of digital marketing channels and modern marketing and analysis tools.
• Analytical understanding of metrics, conversion, and marketing performance.
• Excellent command of language and strong conceptual skills.
• Entrepreneurial mindset.
• Desire to take responsibility.
• Independent and structured work style.
• Ability to question existing practices and develop bold ideas.
• Enjoyment of trying new things.
• Ability to make data-driven decisions.
• Ability to explain complex contexts clearly.
• Desire to shape rather than manage.

Skills

• Marketing Strategy
• Business Development
• Growth Marketing
• Marketing Process Development
• Campaign Management
• Digital Marketing
• Marketing Analytics
• Performance Marketing
• Content Strategy
• Brand Positioning
• Website Management
• Newsletter Management
• LinkedIn Management
• Cross-channel Communication
• Customer Journey Analysis
• Data Analysis
• Conceptual Skills
• Communication

Location

• Berlin

Work Type

• Full-time
• Hybrid

Experience Level

• Multiple years of professional experience

Education Level

• Degree in Marketing, Communication Sciences, Business Administration, Economic Psychology, or comparable qualification

Benefits

• Marketing as a strategic growth driver with direct contribution to BIFI's development.
• Freedom to actively shape marketing strategy, try new approaches, and initiate experiments.
• Varied environment between innovation research, future technologies, sustainability, and consumer behavior.
• Diverse team, flat hierarchies, and open communication.
• Flexible working hours and partial mobile work options.
• Understanding for family obligations.
• Regular team formats and professional exchange for learning and growth.
• Work on socially relevant future topics.
• Creative workplace with purpose.

About the Company

• The Berlin Institute for Innovation Research (BIFI) develops scientifically sound solutions for companies, public institutions, and innovation networks.
• We combine research with practice, guiding organizations in successfully developing new products, services, and business models.
• We are perceived as an innovative, scientifically excellent, and exceptional partner.
• We are entering the next stage of development.