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About the Role
We’re looking for a Social Media Manager to lead organic social for Whatnot in Germany. You’ll lead our German social channels day to day, from content planning and creator commissioning to production, publishing, and performance. This is a hands-on creative role for someone who understands German internet culture, knows what makes platform-native content travel, and can quickly turn an idea into a strong piece of content across all of Whatnot's categories. The goal is to make Whatnot one of the most interesting and recognisable brands on German social media.
Responsibilities
- Drive the strategy, creative direction, and day-to-day output of Whatnot’s German organic social channels.
- Develop, script, produce, film, edit, and publish platform-native short-form content.
- Identify and commission relevant German creators across Whatnot’s priority categories and communities.
- Build a distinctive slate of repeatable formats and owned series that Whatnot Germany can become known for.
- Test new ideas quickly, learn from performance, and continually improve formats, hooks, and execution.
- Partner with Category Marketing and other teams to identify launches, events, and cultural moments where social can have the greatest impact.
- Build clear, scalable workflows for content planning, production, creator commissioning, approvals, and reporting.
Requirements
- Must live within commuting distance of our Berlin hub.
- 5+ years in organic social, with experience owning both the strategy and the execution.
- At least C1 German and strong working English.
- A track record of growing a channel's reach and audience.
- Hands-on experience scripting, producing, filming, and editing short-form video.
- A portfolio that demonstrates strong creative judgement and platform-native thinking across Instagram and TikTok.
- Experience working with creators, including sourcing, outreach, negotiation, briefing, and feedback.
- Confidence interpreting social performance data and using it to decide what to repeat, improve, or stop.
- Strong organisation and follow-through, with the ability to manage multiple productions and creator projects at once.
- Comfort building the playbook as you go, testing and learning while maintaining a strong weekly content cadence.
- The ability to work independently while collaborating closely with teams across Europe and the US.
- All Whatnauts are expected to use Whatnot as both a buyer and a seller.
Skills
- German internet culture
- Platform-native content creation
- Short-form video production
- Creator commissioning and management
- Social media strategy
- Content planning
- Content production
- Publishing
- Performance analysis
- Social media marketing
Location
- Germany
- Berlin
Work Type
- Remote
- Co-located team
Experience Level
- 5+ years in organic social
Benefits
- Generous Holiday and Time off Policy
- Health Insurance options including Medical, Dental, Vision
- Work From Home Support
- Home office setup allowance
- Monthly allowance for cell phone and internet
- Care benefits
- Monthly allowance for wellness
- Annual allowance towards Childcare
- Lifetime benefit for family planning, such as adoption or fertility expenses
- Retirement; Pension plans internationally
- Monthly allowance to dogfood the app
- 16 weeks of paid parental leave + one month gradual return to work
About the Company
- Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love.
- We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy.
- The people here are shaping how an entirely new industry develops.
- We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes.
- Join us as we enable anyone to turn their passion into a business and bring people together through commerce.
Equal Opportunity
- Whatnot is proud to be an Equal Opportunity Employer.
- We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
- We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.