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About the Role
WMX is Warner Music Group's merchandise and e-commerce services division. This role focuses on planning and executing direct-to-consumer marketing strategies for artists and campaigns, driving measurable growth in artist e-commerce and fan engagement.
Responsibilities
- Partner closely with label marketing teams (Rhino / Catalogue) to align D2C strategies with album, tour, and broader artist campaigns.
- Collaborate with WMX brand managers to develop and execute D2C marketing plans for assigned artists.
- Work with global marketing teams to ensure consistency and scalability across regions.
- Translate campaign goals into actionable D2C marketing tactics across email, SMS, paid media, and onsite promotions.
- Coordinate timelines, messaging, and launches across internal teams including ecommerce, creative, and operations.
- Monitor campaign performance and optimize in real time based on data and fan behavior.
- Surface opportunities to expand D2C initiatives beyond core campaigns.
- Propose suitable product types and create compelling offers based on innovation, competitor research and consumer behaviour.
- Run campaign; store P&;Ls to ensure retail pricing meets requirements and targets are met.
Requirements
- You are a collaborative marketing leader who thrives in cross-functional environments.
- You understand the dynamics of label marketing and artist campaigns.
- You are comfortable balancing multiple stakeholders and working across teams.
- You are both strategic and execution-oriented.
- You value clarity, organisation, and follow-through.
- 3-5 Years in a similar role.
- Experience partnering with label marketing or similarly matrixed organisations.
- Ability to manage multiple campaigns.
Skills
- Direct-to-consumer marketing
- Email marketing
- SMS marketing
- Paid media
- Onsite promotions
- Campaign management
- E-commerce
- Merchandising
- Physical music
- Touring
- VIP ticketing
- Retail
- Licensing
- Data analysis
- Fan engagement
Location
- London, UK
Work Type
- Onsite (minimum 3 days per week)
Experience Level
- Senior Manager
- 3-5 Years
About the Company
- Warner Music Group is a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members.
- WMG is home to a wide range of artists, musicians, and songwriters that fuel our success.
- WMG champions emerging artists and global superstars alike.
- Warner Chappell Music is a renowned publishing company representing genre-spanning songwriters and producers.
- ADA supports the independent community.
- WMX is the artist services division.
- Warner Music Entertainment is a film and television storytelling powerhouse.
Equal Opportunity
- WMG is committed to inclusion and diversity in all aspects of our business.
- We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.