Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Director, Trade Marketing will lead the U.S. trade marketing strategy across Sephora, Ulta, and the professional channel, integrating brand, retail, and commercial priorities into compelling 360° marketing programs. This role owns the U.S. trade marketing calendar and strategy, collaborating with Sales, Brand Marketing, Digital, Education, and international teams for effective program execution and alignment. It also serves as the key liaison with international markets to translate global strategies while maintaining local relevance.

Responsibilities

Own the U.S. trade marketing strategy and annual calendar across Sephora, Ulta, and the professional channel.
Develop and execute 360° retailer and channel marketing plans integrating brand storytelling, product launches, promotions, digital, social, CRM, retail media, merchandising, and in-store activations.
Partner with Sales and Account teams to translate commercial priorities and retailer opportunities into impactful marketing programs.
Lead trade marketing strategy for key product launches, seasonal moments, retailer campaigns, and promotional initiatives.
Develop retailer-specific plans tailored to the unique customer, channel, and business objectives of Sephora, Ulta, and the professional channel.
Collaborate with Brand Marketing, Creative, Digital, E-commerce, Education, PR, and Social for cohesive execution across consumer touchpoints.
Own the trade marketing budget, calendar, agency/vendor relationships, and overall program execution.
Partner with international teams to ensure global trade marketing strategies are effectively localized and executed in-market.
Establish clear tools, guidelines, and best practices for international market consistency while allowing for local needs.
Analyze campaign performance, retailer data, and business results to identify opportunities and optimize future programs.
Build strong relationships with key retailer and professional partners, staying connected to evolving channel priorities and opportunities.
Lead cross-functional meetings to ensure team alignment on timelines, deliverables, and execution.
Serve as a strategic thought partner to senior leadership on channel marketing opportunities and growth initiatives.

Requirements

8+ years of experience in trade marketing, shopper marketing, retail marketing, brand marketing, or a related function within beauty, consumer, or CPG.
Strong understanding of the U.S. prestige beauty landscape, with experience working across Sephora and/or Ulta; professional channel experience strongly preferred.
Proven track record developing and executing integrated, 360° marketing programs across multiple channels and consumer touchpoints.
Experience partnering closely with Sales and Account Management teams to drive commercial results.
Demonstrated ability to manage complex, cross-functional initiatives from strategy through execution.
Experience working with international teams and translating global strategies for the U.S. market.
Strong commercial mindset with the ability to connect marketing strategy to sales, retailer, and business objectives.
Excellent project management and organizational skills, with the ability to manage multiple priorities and tight timelines.
Strong analytical skills and the ability to use data and insights to inform strategy and measure impact.
Exceptional communication and relationship-building skills, with the ability to influence across functions and levels.
A hands-on, entrepreneurial approach with the ability to operate strategically while also driving execution.
Passion for beauty, consumer behavior, and the evolving retail landscape.

Location

New York, New York

Work Type

Hybrid

Experience Level

8+ years

Salary/Compensations

$150,000 - $160,000

About the Company

Our client is a large-scale, globally recognized beauty brand with a strong presence across prestige retail and the professional channel.
The brand has an established business in the U.S. and a growing international footprint.
The brand has built a loyal consumer base and continues to evolve its approach to drive growth across key retail and professional partners.
This is an exciting opportunity to join a high-performing organization at a pivotal point in its continued growth.

Equal Opportunity

The Talent Project is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive recruitment process for all candidates and clients we represent.
We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.