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About the Role
This role will own the strategic and operational governance for how we evaluate, prioritize, and scale incentives across the business. The ideal candidate will be comfortable working across Finance, Product, Data, CRM, Regional, and Marketing teams to turn complex program economics into clear recommendations, scalable processes, and better business decisions. You will play a critical role in helping the business answer some of its most important growth and profitability questions. This is a high-impact role for someone who can build structure from ambiguity, influence stakeholders without direct authority, and translate analysis into strategy, governance, and action.
Responsibilities
- Develop the strategic framework for how Tripadvisor evaluates, prioritizes, and scales incentive and loyalty initiatives across the business.
- Define the principles and guardrails for when, where, and how incentives should be used, balancing growth, profitability, customer experience, and operational complexity.
- Partner with CRM, Product, Regional, Marketing, Data, and Finance teams to ensure incentive initiatives are aligned to broader business priorities.
- Help move the business from isolated campaigns and tests toward a more structured, scalable, and financially disciplined incentives portfolio.
- Establish clear operating rhythms for reviewing performance, making investment decisions, and prioritizing future opportunities.
- Own the framework for evaluating incentive and loyalty program performance, including redemption, incremental bookings, revenue impact, margin impact, customer lifetime value, cost-to-serve, and ROI.
- Partner closely with Finance to build and maintain reliable P&L reporting infrastructure for incentives and loyalty, including spend tracking, forecasting, cost visibility, and program-level economics.
- Support the department lead and Finance partners with the inputs needed for budget planning, investment trade-off discussions, and performance reviews.
- Establish reporting cadences, approval processes, and investment guardrails so incentive spend remains transparent, disciplined, and aligned to business objectives.
- Ensure leadership has a clear, trusted, and consistent view of incentive performance across programs, markets, channels, and customer segments.
- Lead recurring and ad hoc deep dives into program performance, customer segments, test results, cost drivers, and behavioral trends to identify what is working, what is not, and where the business should invest next.
- Translate complex analysis into clear strategic recommendations, business cases, and executive-ready narratives.
- Partner with Product, Data, CRM, Regional, and Marketing teams to shape the incentives roadmap, ensuring initiatives are prioritized based on expected impact, cost, feasibility, and strategic fit.
- Identify opportunities to improve incentive effectiveness through better targeting, program design, customer segmentation, channel coordination, and measurement.
- Help leadership understand trade-offs across short-term conversion, long-term customer value, margin impact, operational complexity, and strategic growth.
- Design and improve the operating processes required to propose, approve, launch, measure, and review incentive initiatives.
- Create clear standards for how incentive programs are evaluated before launch and assessed after execution.
- Partner with execution teams to ensure campaign delivery is supported by strong strategic rationale, clear measurement plans, and appropriate financial guardrails.
- Help build a scalable test-and-learn discipline for incentives, enabling the business to move quickly while maintaining measurement rigor and financial accountability.
- Identify operational gaps, process inefficiencies, and areas of ambiguity that could limit the business’s ability to scale incentives effectively.
- Serve as a key thought partner to Finance, Product, Data, CRM, Regional, and Marketing teams on how incentive investment translates into customer and business value.
- Own the metrics, narrative, and recommendations that feed into recurring business reviews and leadership updates on incentives and loyalty.
- Bring a structured, analytical perspective to strategic discussions, ensuring decisions are grounded in evidence rather than intuition or isolated campaign results.
- Act as a connective tissue across teams, ensuring incentives are managed as a disciplined business portfolio rather than a set of disconnected campaigns.
Requirements
- Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
- Proven ability to operate effectively with a global-first mindset.
- 7+ years of experience in growth strategy, business operations, commercial strategy, go-to-market strategy, incentives, loyalty, pricing, performance marketing, financial planning and analysis, or management consulting.
- Strong commercial and financial acumen, with experience building or interpreting P&L models, ROI frameworks, forecasts, business cases, or investment recommendations.
- Excellent analytical skills, with the ability to structure ambiguous problems, interpret complex data, and translate insights into clear business decisions.
- Experience partnering with Finance, Data/Analytics, Product, Marketing, CRM, Regional, or Operations teams to build shared infrastructure and drive cross-functional alignment.
- Strong executive communication skills, including the ability to build crisp strategy documents, business reviews, and decision-ready presentations.
- Proven ability to influence without direct authority and drive progress across teams with different priorities, incentives, and levels of context.
- Strong ownership mindset, attention to detail, and comfort operating in a fast-moving, ambiguous environment.
- A structured problem-solving approach, with a bias toward action and a high bar for analytical rigor.
- Experience in management consulting, business operations, growth strategy, go-to-market strategy, or commercial strategy roles.
- Experience working on loyalty, promotions, incentives, pricing, marketplace growth, customer lifecycle, or monetization programs.
- Experience with experimentation, incrementality measurement, customer segmentation, or lifetime value analysis.
- Familiarity with BI tools, SQL, dashboards, or analytics workflows.
- Experience building operating rhythms, governance processes, or scalable cross-functional planning mechanisms.
- Experience working in travel, marketplaces, e-commerce, consumer technology, or membership-based businesses.
Skills
- AI tools
- Growth strategy
- Business operations
- Commercial strategy
- Go-to-market strategy
- Incentives
- Loyalty programs
- Pricing strategy
- Performance marketing
- Financial planning and analysis (FP&A)
- Management consulting
- P&L modeling
- ROI analysis
- Forecasting
- Business case development
- Investment recommendations
- Analytical problem-solving
- Data interpretation
- Cross-functional collaboration
- Executive communication
- Stakeholder influence
- Ownership mindset
- Attention to detail
- Structured problem-solving
- Experimentation
- Incrementality measurement
- Customer segmentation
- Lifetime value (LTV) analysis
- BI tools
- SQL
- Dashboards
- Analytics workflows
- Operating rhythms
- Governance processes
- Cross-functional planning
- Travel industry
- Marketplace dynamics
- E-commerce
- Consumer technology
- Membership businesses
Location
- London, UK
Work Type
- Hybrid
Experience Level
- Senior Manager
- 7+ years of experience
Benefits
- Competitive compensation packages including base salary and annual bonuses
- Flexibility to suit your lifestyle
- Remote-friendly approach with the option to join on-site
- Flexible schedule
- Donation matching
- Tuition assistance
- Lifestyle benefit
- Travel perks
- Employee assistance program
- Health benefits
- Generous referral scheme
About the Company
- The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences.
- We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories.
- The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
Equal Opportunity
- We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.