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About the Role

As our B2B Marketing Manager, you’ll have a pivotal role in the growth of our B2B marketing through the delivery of end-to-end campaigns across events, content and digital, as well as further developing our brand and market presence. You’ll work collaboratively with our Head of B2B Marketing, Chief Marketing Officer, Product, Tech and Commercial teams, to deliver data-led campaigns that drive demand and grow our pipeline, as well as engaging our 300+ existing clients.

Responsibilities

Plan, execute and manage lead generation marketing campaigns across multiple channels including paid LinkedIn, email, website etc.
Use analytic tools and reports to measure the performance of campaigns, identify areas for improvement and inform future plans
Take ownership of the concept creation and promotion of webinars and in-person events which go beyond brand awareness and impact pipeline
Work closely with the Product team to ensure up-to-date and consistent product messaging across campaigns and Commercial team sales conversations
Work closely with the Commercial team with key initiatives, rapidly translating commercial insights into marketing campaigns and continuing our tight revenue-focused alignment.
Manage our pool of agencies and freelancers end to end, from writing briefs and setting KPIs through to reviewing performance and managing budgets, so we get measurable commercial return from the investment
Manage our presence at third party conferences and events

Requirements

In-depth demand/lead generation SaaS B2B marketing experience in a role that sees you collaborate closely with Product, Tech and Commercial teams
A data & revenue focused approach - with a track record achieving revenue-linked metrics in a scale-up environment
Taken the lead on end-to-end campaign management, with experience in using CRM systems and email marketing platforms, ideally including knowledge of Hubspot, but we are open to knowledge of other systems.
Been part of a team that's taken a new product to market and delivered marketing activity to support this - developing an understanding of the challenges to be expected from this process
Creative vision to brief designers & freelancers to create assets and content to be used in lead gen campaigns
Experience in event management
Embody our values of growth mindset, will to win and trusted to deliver.

Skills

Demand generation
Lead generation
SaaS B2B marketing
Campaign management
CRM systems
Email marketing platforms
Hubspot
Event management
Content creation
Digital marketing
Paid LinkedIn
Webinar promotion

Location

London, King's Cross

Work Type

Hybrid working (minimum 2 days per week in office)

Experience Level

In-depth experience

Salary/Compensations

£50-60,000 per annum

Benefits

Extremely generous holiday allowance (28 days + 2 week Christmas closure)
Flexible working
Work from anywhere policy
£50 monthly wellbeing budget
Enhanced Aviva pension
Private healthcare with Bupa
Enhanced parental leave
Regular team socials and company events

About the Company

For over 10 years at Bright Network, we’ve used technology & data to connect ambitious students and graduates, from all backgrounds, with the best career opportunities.
We ensure that the 300+ businesses we’ve partnered with (including the likes of Amazon, Google & Goldman Sachs) identify the most powerful pipeline of tomorrow’s talent.
A key focus for our next phase of growth is Bright Apply, a contextual conversation screening and interview tool for volume hiring.
The tool eases the burden that recruitment teams are feeling with the increased volume of applications, while also providing a positive candidate experience.
Built in-house by our team of software developers, Bright Apply is changing the face of volume hiring.
With better use of recruiter time throughout recruitment processes and the best suited candidates securing the right roles, both sides of the market are benefiting.
As we continue our work to retain our number one market position, while also driving through another period of growth, our B2B Marketing team are on the lookout for a B2B Marketing Manager to join the team.
We have a 10-year track record firmly established as the no.1 player in the market
A values-driven company culture - we consistently score 4+ out of 5 in our team engagement surveys proving how much our team love working here

Equal Opportunity

Equal opportunities for all is a core part of what we do at Bright Network.
To this end, we welcome applications from candidates of all backgrounds and endeavour to run a fair and equal hiring process at all times.
We assess and recruit candidates based on competency and potential, irrespective of their gender, ethnicity, sexual orientation or disability status.