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About the Role

This is a hands-on, technically strong role for someone who loves being close to the detail: building and optimising campaigns, digging into search query reports, spotting wasted spend, improving audiences, testing creative and turning performance data into clear decisions. You’ll sit in the B2C Growth squad, reporting into the Senior Growth Marketing Manager, and work closely with our Content Creator, Design team, Commercial team and wider Marketing team. Paid media is at the heart of this role, but you’ll also own key parts of the user journey, including writing, building and launching campaign landing pages using our web tools. We want someone who thinks beyond the ad platform and is interested in how the whole journey performs, from first click through to lead, quote and ultimately order.

Responsibilities

Own our paid search engine: Take day-to-day ownership of Google and Microsoft paid search, from campaign structure and search query analysis through to bids, budgets, testing and optimisation.
Lead our move into SA360: Help take us from our current Google Ads and Microsoft Ads setup into SA360, shaping the migration approach and putting in place clean structures, tracking, naming conventions and ways of working that will scale.
Build out our programmatic capability: Help us evolve beyond our current Demand Gen activity and develop a stronger display strategy, using your experience of DV360 and Campaign Manager 360 to determine how we should structure, activate, measure and optimise programmatic campaigns.
Grow paid social: Take our existing Meta activity and work out where paid social can play a bigger role in our growth mix, testing new audiences, creative, campaign approaches and platforms where there’s a strong commercial case.
Get properly stuck into the detail: Dive into search queries, audiences, campaign structures, bids, budgets and performance to understand what’s working, what’s wasting spend and where the next opportunity is.
Spend smartly: Manage digital spend within agreed monthly targets, keep a close eye on pacing and performance and make clear recommendations on where to push, pause or test next.
Test, learn, repeat: Partner with our Content Creator and Design team to test new creative hooks, formats, audiences, messaging and landing-page experiences across our paid channels.
Make reporting actually useful: Turn channel data into clear, practical insight. We don’t just want to know what happened - we want you to help us understand why, what it means commercially and what we should do next.
Own landing page launches & web optimisations: Take end-to-end ownership when campaigns need new landing pages, quizzes or other web experiences, from drafting copy with support from the team through to building, tracking and launching them using our CMS/web tools.
Think beyond platform metrics: Look at performance through the full funnel, helping us understand which activity is generating valuable customers and where we can improve conversion from click through to order.
Make things happen: Coordinate briefs, assets, links, tracking and launches across content, design, web and the wider marketing team so campaigns get live quickly and with as little faff as possible. You’ll also be happy jumping into wider growth priorities when the team needs it.

Requirements

Strong hands-on performance marketing experience, ideally gained within an agency, media or technically strong in-house environment.
Excellent paid search expertise. You should be confident personally building, managing and optimising meaningful paid search activity across Google Ads and ideally Microsoft Ads, including campaign structure, search query analysis, bidding, budget pacing and performance reporting.
Strong SA360 knowledge and hands-on experience.
Hands-on DV360 and Campaign Manager 360 experience.
Paid social experience, ideally within Meta Ads Manager.
Strong tracking and measurement fundamentals. You understand why conversion tracking, UTMs, audiences, naming conventions and clean campaign structures matter - and you’re comfortable troubleshooting when something doesn’t look right.
A builder's mindset. You’ll inherit plenty to optimise, but some of the biggest opportunities in this role are things we haven’t fully built yet. You’ll enjoy taking something from “we should probably be doing this better” to a clear approach that actually works.
A proper performance mindset. You enjoy digging into the numbers, finding wasted spend, spotting opportunities and working out what we should do next. You care about commercial outcomes, not just making platform metrics look good.
Confidence and ownership. You’ll be comfortable being the subject-matter expert in the room, forming a point of view and making recommendations - while also being happy to challenge and be challenged.
A roll-your-sleeves-up attitude. This is an individual contributor role and we want someone who genuinely enjoys being hands-on.
High standards, low ego. We’re ambitious and performance-focused, but very collaborative. You’ll care deeply about doing brilliant work while being open to feedback, happy to change your mind and keen to help the wider squad succeed.
Someone who makes the team better. You’ll be proactive, positive, commercially minded and kind. You’ll enjoy working at pace, sharing ideas, solving problems together and the odd “this isn’t technically my job, but I can help” moment.

Skills

Google Ads
Microsoft Ads
SA360
DV360
Campaign Manager 360
Meta Ads Manager
Performance Marketing
Paid Search
Programmatic Display
Paid Social
Campaign Optimisation
Data Analysis
Landing Page Creation
Web Tools
CMS

Location

Remote

Work Type

Full-time

Experience Level

Mid-level
Senior-level

Salary/Compensations

Salary is discussed during the recruitment process.

Benefits

Perks you actually care about
Dog friendly company

About the Company

Octopus Electric Vehicles is building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a 'lease for life' through an industry changing customer experience.
This is the chance to join one of the UK’s most exciting start-ups – making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.
Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving.
Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience.
We're an Octopus Energy company—an innovative new energy supplier.
We are part of the Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in.
The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.

Equal Opportunity

As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire.
Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success.