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About the Role

We are seeking a Global Brand Activation & Advocacy Manager to drive brand strategy, build industry relationships, and create memorable brand experiences.

Responsibilities

• Drive the execution of global brand strategy and annual activation roadmap.
• Create impactful, scalable launch and activation toolkits for global markets.
• Lead strategic planning for international trade shows, events, partnerships, and collaborations.
• Develop compelling POS materials and activation concepts with the Trade Marketing team.
• Manage and inspire the international Brand Ambassador network.
• Coordinate global bartender exchange programs, educational initiatives, and advocacy travel.
• Partner with distributors and sales teams for in-market brand activations.
• Identify emerging consumer trends, cultural movements, and industry insights.
• Design and execute exclusive customer and partner incentive experiences.

Requirements

• 3+ years of experience in Brand Management, Trade Marketing, Events, Advocacy, or a similar marketing role.
• Hands-on experience in bars, hospitality, spirits, or FMCG brands is a strong advantage.
• Based in Berlin or willing to relocate.
• Willingness to travel and represent brands globally.

Skills

• Genuine passion for hospitality, drinks culture, and the premium beverage industry.
• Deep understanding of consumer trends, cocktail culture, and the hospitality landscape.
• Outstanding project management and organizational skills.
• Proactive, entrepreneurial mindset with a strong bias for action.
• Excellent communication and stakeholder management skills.
• International mindset.
• Fluency in English.
• Intermediate-level German language skills.

Location

• Berlin

Work Type

• Full-time

Experience Level

• 3+ years

Salary/Compensations

• Competitive compensation package with an annual bonus

Benefits

• Work with exciting brands, products, and international projects.
• Short decision-making processes and direct interaction with management.
• Join a team with personality, humor, and open, fast communication.
• Freedom to bring in own ideas and grow personally.
• Build and expand international network.
• Flexible working hours.

About the Company

• Great Taste. Clear Attitude. Unforgettable Experiences.
• Founded in Berlin in 2010, our brands (THOMAS HENRY, UNDONE, MATE MATE) have grown from local pioneers to international players.
• We create experiences that inspire bartenders, partners, and consumers worldwide.