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About the Role
Expedia Group Advertising (EGA) is seeking a Principal Product Manager to lead the vision and roadmap for EGA’s Travel Media Network (TMN). This role involves shaping TMN’s product capabilities, ecosystem partnerships, measurement approach, and commercial growth strategy, creating a differentiated travel media business at the intersection of product, advertising, data, and technology.
Responsibilities
- Define and own TMN’s product vision, roadmap, commercial strategy, and partnership model.
- Prioritize investments in capabilities, integrations, and media supply to scale the network, strengthen its value proposition, and drive commercial growth.
- Establish and review TMN success metrics using analytics, experimentation, and partner feedback to improve adoption, campaign performance, advertiser outcomes, and traveler relevance.
- Lead cross-Expedia Group execution and alignment by communicating strategy, trade-offs, and decisions to senior leaders.
- Facilitate decision-making across Product, Technology, Marketing, Data Science, Analytics, Sales, Operations, Legal, and Product Marketing.
- Ensure privacy, security, data integrity, go-to-market, and launch-readiness requirements are embedded in TMN initiatives.
- Monitor the retail media and ad-tech ecosystem and make clear build, buy, or partner recommendations that inform roadmap priorities and investment decisions.
Requirements
- 10+ years of product management experience with increasing scope and accountability for complex digital advertising, media, ad-tech, data, or closely related products, including ownership of strategy and execution.
- Experience building and scaling digital advertising, media, ad-tech, or data products—including retail media or programmatic products—from strategy through launch and adoption, with responsibility for roadmaps, product requirements, and measurable business outcomes.
- Strong understanding of audience activation, first-party data, identity resolution, privacy-safe data collaboration, media supply, and applicable data privacy requirements.
- Experience integrating with demand-side platforms, supply-side platforms, agency workflows, and major media or social platforms, including Meta, Google, and/or Pinterest.
- Experience leading complex, cross-functional initiatives across Product, Technology or Engineering, Data, Analytics, Sales, Marketing, Operations, and Legal in a highly matrixed organization.
- Bachelor’s degree in a technical discipline, business, marketing, or a related field, or equivalent practical experience.
- Demonstrated ability to influence decisions and create alignment without formal authority.
Skills
- Product Management
- Digital Advertising
- Media
- Ad-tech
- Data Products
- Retail Media
- Programmatic Products
- Audience Activation
- First-Party Data
- Identity Resolution
- Privacy-Safe Data Collaboration
- Media Supply
- Data Privacy
- Demand-Side Platforms (DSP)
- Supply-Side Platforms (SSP)
- Agency Workflows
- Meta
- Cross-functional Leadership
- Advertising Measurement
- Attribution
- Reporting
- Performance Optimization
- AI/ML
- Generative AI
Location
- Seattle
- Chicago
- Austin
- San Jose
Work Type
- Full-time
Experience Level
- Principal
Education Level
- Bachelor's degree in a technical discipline, business, marketing, or a related field, or equivalent practical experience
Salary/Compensations
- Seattle: $224,000.00 - $313,500.00 (potential to $358,500.00)
- Chicago: $208,000.00 - $291,500.00 (potential to $333,000.00)
- Austin: $224,000.00 - $313,500.00 (potential to $358,500.00)
- San Jose: $242,000.00 - $338,500.00 (potential to $387,000.00)
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Employee Assistance Program
- Wellness reimbursement
- Travel reimbursement
- Travel discounts
- International Airlines Travel Agent Network (IATAN) membership
About the Company
- Expedia Group helps travelers explore the world, one journey at a time.
- Expedia Group is a global travel company powered by passionate people, trusted partnerships, and leading technology.
- Expedia Group connects travelers, partners, and advertisers through its consumer brands, B2B network, and travel advertising business.
- Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings.
- Across its brands and business, Expedia Group helps travelers explore the world with confidence and ease.
Equal Opportunity
- Expedia is committed to creating an inclusive work environment with a diverse workforce.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
- This employer participates in E-Verify.
- The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.