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About the Role

IDC Japan is seeking a bilingual marketing leader to build brand awareness, drive demand, and connect research with industry leaders in Japan's dynamic tech market. This high-visibility role offers ownership of campaign and event direction, media relations, and collaboration with senior stakeholders across global, regional, and local teams. The position is ideal for a strategic and hands-on B2B tech marketer eager to fuel growth in a key APAC market.

Responsibilities

Drive demand generation through integrated campaigns (events, email, paid search, social, content) to generate qualified leads and new business.
Own the events strategy, leading physical and virtual events to position IDC as a thought leader and generate sales pipeline.
Shape local market strategy by identifying growth opportunities and recommending plans aligned with global priorities.
Optimize digital presence by increasing visibility and organic traffic for idc.com/jp through SEO and content collaboration.
Lead social media and community engagement to grow reach and engagement across LinkedIn, X, and YouTube.
Build media and PR relationships, representing IDC with local media and industry associations, and localizing global PR strategy.
Create on-brand marketing assets, including sales and marketing collateral (web content, case studies, infographics, event materials), aligned with global brand standards.

Requirements

Minimum 8-10 years of marketing experience in B2B Marketing (SaaS, ITaaS, AI, Security preferred).
Professional fluency in both Japanese and English, written and verbal.
Hands-on experience with modern marketing tools and workflows (e.g., Marketo/marketing automation, GA4, paid social platforms, AI-assisted content or campaign tools).
Comfortable testing, iterating, and launching campaigns quickly.
Understanding of localization and how cultural nuance shapes go-to-market strategy in Japan.
Experience in managing social media communities and digital channels is a strong plus.
Strong stakeholder management skills, able to work confidently across global, regional, and local teams, as well as with media and industry analysts.
Solid project management skills with a bias toward action and ownership.
Excellent communication skills and comfort working both independently and cross-functionally.
Employment eligibility verification required.

Skills

B2B Marketing
SaaS
ITaaS
AI
Security
Marketing Automation
GA4
Paid Social Platforms
AI-assisted Content Tools
Campaign Tools
SEO
Content Collaboration
Social Media Management
Digital Channels
Stakeholder Management
Project Management
Communication Skills

Location

Shibuya Scramble Square office

Work Type

Hybrid Working

Experience Level

8-10 years

Education Level

Degree in Marketing disciplines or business-related degrees

Benefits

Individualized Culture
Hybrid working
Statutory holiday allowance
Public holidays
Company-wide closures on 19 August (Unplug Day) and 24 December – 1 January inclusive (Global Shutdown)
Volunteering day

About the Company

IDC is the premier global provider of trusted technology intelligence, equipping business and technology leaders with the evidence needed to make confident decisions.
Our insights inform strategy, investment, and innovation across industries and regions.
Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact.
With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance.
We offer a culture that supports growth, collaboration, and long-term career development with a globally respected brand.

Equal Opportunity

IDC is committed to providing equal employment opportunities for all qualified persons.
We participate in E-Verify.