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About the Role

As a key member of the Marketing Automation team, you will own and prioritize the marketing automation product backlog, translate business needs into actionable requirements, and work closely with Agile delivery teams to bring impactful capabilities to life. Your work will help enable personalized customer experience, improve marketing effectiveness, and support Fidelity's ongoing digital transformation.

Responsibilities

• Own and manage the marketing automation product backlog, ensuring priorities align with business objectives and customer needs
• Partner with stakeholders to evaluate opportunities, define business value, and translate requirements into actionable user stories
• Collaborate with Agile delivery teams through planning, development, testing, and release cycles to deliver high-impact solutions
• Support product roadmap development, release planning, and the evolution of marketing automation capabilities
• Lead marketing automation technology initiatives from concept through implementation, including requirements gathering, impact assessment, and stakeholder alignment
• Develop business cases and recommendations to support strategic investments and process improvements
• Coordinate proof-of-concept evaluations, user acceptance testing (UAT), and quality assurance activities for new technologies and enhancements
• Analyze business, process, and customer data to identify trends, opportunities, and areas for optimization
• Create reports, dashboards, and presentations that translate insights into clear business recommendations
• Drive operational efficiency by identifying process improvement opportunities and supporting the implementation of scalable solutions
• Partner with teams across Marketing, Technology, Product, Operations, Compliance, and external vendors to deliver successful outcomes
• Oversee marketing technology enhancements, implementation activities, user adoption, and stakeholder communications to ensure smooth delivery and business impact

Requirements

• Solid understanding of the investment industry (mutual fund and institutional investments industries)
• Experience working in Agile environments
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to translate business requirements into technical solutions
• Strong organizational and prioritization skills
• Hands-on experience with JIRA and Confluence for Agile delivery, requirements management, and team collaboration
• Current work authorization for Canada is required for all openings.

Skills

• Marketing Automation platforms (Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, HubSpot, etc.)

Location

• 483 Bay Street in Toronto
• 3 Robert Speck Parkway in Mississauga

Work Type

• Hybrid
• Remote
• In-office

Experience Level

• 1 - 2 years of experience in Marketing with experience working with marketing automation platforms
• 1+ year of leading or managing project would be an asset

Education Level

• University degree or equivalent work experience
• CSPO (Certified Scrum Product Owner) or equivalent certification is an asset

Salary/Compensations

• $73,000 to $90,000

Benefits

• Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
• Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $6000 annually for mental health services and therapy
• Parental leave top-up to 100% of your salary for a period of 25 weeks
• Up to $650 for home office equipment
• Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
• Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation

About the Company

• At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years.
• We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients.
• As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.
• Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day.
• You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and expertly.
• We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years

Equal Opportunity

• Fidelity Canada is an equal opportunity employer
• Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.
• Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at FidelityCanadaStaffing@fidelity.ca.