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About the Role

This role will lead Kensington's B2B marketing pillar, focusing on agent marketing programs for lead generation, agent segmentation, revenue growth opportunities, and the CRM and analytics infrastructure needed to scale the agent channel. You will partner closely with the VP, Agent Sales to align marketing strategy with sales objectives and drive measurable business results. Based at Kensington's HQ, you will have high visibility with senior leadership.

Responsibilities

Refine agent marketing approach to align with revenue growth opportunities, utilizing the Agent Portal and L&D offerings.
Lead webinars, content programming, and sales collateral to drive agent engagement.
Refine agent recognition and award programs for top performers.
Collaborate with sales teams across the US and Canada to align marketing and lead generation priorities.
Partner with the Strategy team to refine agent and trade segmentation and identify growth barriers.
Implement CRM and analytics resources to replace manual reporting and align with segmentation models.
Lead and motivate a virtual team across marketing and sales, building alignment and accountability without formal reporting lines.

Requirements

10+ years in B2B, trade, or channel marketing leadership.
At least 7 years in leadership roles.
Direct experience in field sales enablement, sales operations, or agent and trade marketing programs.
Proven track record of transforming fragmented or manual sales operations into scalable, data-driven systems.
Experience partnering cross-functionally with sales, strategy, and CRM or analytics teams.
Excellence in leading with KPIs and budget accountability.
Experience in luxury, travel, hospitality, or another relationship-driven B2B category is a strong plus.

Skills

B2B Marketing
Channel Marketing
Lead Generation
Agent Segmentation
CRM Implementation
Analytics
Sales Enablement
Sales Operations
KPI Management
Budget Accountability

Location

Kensington HQ

Work Type

Hybrid

Experience Level

10+ years
7+ years leadership

Salary/Compensations

Competitive compensation package with strong pay for performance rewards.
Incentive programs and compensation tied to business and individual performance.
Actual compensation may vary based on local market conditions, geography, and relevant job-related factors.

About the Company

Kensington's agent channel is a valuable, relationship-driven path to growth.

Equal Opportunity

Committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.