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About the Role

Kensington Tours is seeking a leader to elevate its brand in luxury travel, driving growth through integrated marketing strategies. This role is central to transforming the company into a leading luxury brand focused on customer experience and trust.

Responsibilities

• Elevate Kensington's voice and presence in luxury travel across earned and owned channels.
• Lead Kensington Cares philanthropic marketing as an expression of company values.
• Lead PR as a growth lever, increasing share-of-voice against category leaders and building Kensington's authority.
• Lead the Brand team in evolving the Kensington brand to convey product value cohesively and customer-centrically.
• Drive a customer-centric, agile planning approach across all products.
• Build and launch plans for future travel products, focusing on discerning clientele with clear KPIs and a test & learn culture.
• Develop plans across all audiences to turn clientele into brand ambassadors.
• Build the content engine, including social media, video, and webinars, to drive engagement, community growth, and lead contribution.
• Lead and motivate the Integrated Marketing team, including brand, content, and integrated planning.
• Ensure team members have challenging, rewarding roles with clear growth paths within Kensington's pod model.
• Develop team members' skills and careers, modeling collaborative leadership.
• Measure success by leads and travel booked by the affluent audience, tracking share of voice growth, PR media value, digital journey KPIs, community engagement, and Kensington Cares donations.

Requirements

• 15+ years in integrated marketing, brand, or content leadership, with at least 10 years in leadership roles.
• Direct experience in PR, social media, and brand development.
• Proven track record of growing organic and earned channels (PR, social, content) alongside paid performance.
• Experience leading cross-product or multi-brand marketing planning at a company with a diverse portfolio and entrepreneurial culture.
• Comfort operating with hard KPIs and budget accountability.
• Experience in luxury, travel, hospitality, or another considered-purchase category is a strong plus.

Skills

• Integrated Marketing
• Brand Development
• Content Strategy
• Public Relations (PR)
• Social Media Marketing
• Community Management
• Lead Generation
• Performance Marketing
• Team Leadership
• Agile Planning
• Customer-Centric Marketing
• Budget Management
• KPI Tracking

Location

• Kensington's HQ

Work Type

• Hybrid

Experience Level

• 15+ years in integrated marketing, brand, or content leadership
• 10+ years in leadership roles

Salary/Compensations

• Competitive compensation package with strong pay for performance rewards.
• Opportunity to participate in incentive programs and compensation tied to business and individual performance.
• Actual compensation may vary based on local market conditions, geography, and relevant job-related factors.

About the Company

• Kensington Tours has built a trusted name in luxury travel.
• The company is focused on transforming into an unmistakable luxury brand driven by customer experience and trust.

Equal Opportunity

• Committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
• If accommodation is required due to a disability at any stage of the hiring process, advise us when completing your application.