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About the Role

The Product Merchandising team connects members to Netflix's world of entertainment by blending intuitive merchandising and market expertise to position, promote, and present content so members find it easy and enjoyable to choose what they'll love. The Product Merchandising Team UK and Nordics positions our local award-winning, industry-leading content for distribution on the Netflix service through our work on individual titles as well as the broader catalogue in our markets.

Responsibilities

Drive the local UK merchandising calendar, planning activations around title launches, cultural moments, seasonal trends, and member lifecycle milestones.
Lead distribution and promotion strategy for local title launches, from positioning and merchandising strategy through to post-launch performance.
Propose, develop and execute catalog activations (rows, hubs, custom promotions) that drive content discovery and reflect cultural resonance.
Develop messaging campaigns (push notifications, emails) to connect members to content, timed to local moments and titles.
Editorialise catalog content beyond new launches to support member engagement, surfacing library titles and hidden gems.
Partner with cross-functional stakeholders to drive business impact at the local level.
Connect platform logic, consumer insights, and content strategy to drive merchandising activations and learning agendas.
Apply awareness of local trends, social and cultural zeitgeist, and platform behavior to shape content surfacing.
Advocate for market needs in regional and global conversations, sharing essential context.
Work closely with Content, Marketing, Product teams, and external agency partners to share context, surface trade-offs, and align on priorities.
Operate within global governance frameworks and playbooks, ensuring local activations complement the global calendar.
Act as the local intelligence layer to surface on-the-ground market insights and trends.
Contribute to playbooks and standards that can be scaled across markets.
Partner with local marcomms on Product Title Creative Assets for priority titles, using external agencies where needed.
Brief and review imagery, copy, and promotional materials.
Ensure Product Assets across image, AV and copy adhere to Netflix's standards for quality, consistency, and local authenticity.
Operate within the global Merchandising Playbook while driving locally resonant decisions.
Use AV where needed to deepen member engagement and provide clear, actionable feedback.
Partner with Creative Services and Design to ensure assets perform across all devices, with a focus on mobile.
Optimize consumer messaging (email, push, in-app notifications) to feel individual and tailored.
Partner with regional Performance Analysts and Technical Merchandising to monitor and report on local activations.
Ensure hypotheses created at the local level are reflected in post-launch data.
Contribute to A/B testing and experimentation, using data, dashboards, analytics tools, and qualitative market insight.
Track and communicate the impact of merchandising decisions on member engagement, viewing behavior, and platform health metrics.
Write clear, well-reasoned strategic briefs that articulate the 'why' behind activation decisions.
Understand the UK business, think member-first, and bridge both to achieve business impact.
Move from concept to live activation quickly while maintaining quality and intentionality.

Requirements

A proven ability to engage customers via digital promotional and/or merchandising tactics, driving product engagement in an authentic and culturally relevant manner.
Deep cultural fluency in the UK and curiosity to learn about new ones.
A strong track record of using data to make decisions.
Experience writing strategic briefs: define a problem clearly, build hypotheses, stress-test assumptions, make recommendations with conviction, and bring stakeholders along.
Operational excellence: organized and accurate under high-volume, fast-moving conditions.
Think in systems: connect content, members, product behavior, and market context into a coherent picture.
A collaborative approach: work well across functions, time zones, and seniority levels.
Genuinely love entertainment: avid consumer of content across film, series, and beyond.
Native or full professional fluency in English; mastery of UK editorial and cultural standards.

Skills

Merchandising strategy
Market expertise
Content positioning
Content promotion
Content presentation
Creative asset development
Editorial content strategy
Catalog management
Messaging campaign development
Data analysis
A/B testing
Experimentation
Business metrics fluency
Strategic brief writing
Cross-functional collaboration
Communication

Location

Work Type

Full-time

Experience Level

Mid-level

About the Company

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages.
Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Equal Opportunity

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.