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About the Role
Harvey's users are sophisticated professionals navigating a fundamental shift in how their work gets done. The Integrated Campaigns Lead will build the function responsible for understanding these realities, developing global integrated campaign strategies, defining priority audiences, sharpening positioning, and designing coordinated programs to build awareness, deepen engagement, and drive growth. This strategic player-coach role will shape go-to-market priorities and stay close to the work to ensure effective messaging, data analysis, and campaign improvement.
Responsibilities
- Set global integrated campaign strategy, defining audiences, segments, narratives, and architecture to build relevance and drive awareness, engagement, pipeline, and revenue.
- Develop differentiated positioning and messaging rooted in research, customer insight, competitive intelligence, and use cases.
- Translate company priorities into market-facing programs by partnering with Product, Sales, and business leaders.
- Orchestrate digital, social, communications, analyst relations, alliances, events, and field marketing into cohesive global campaigns.
- Build the measurement system by defining KPIs, dashboards, attribution signals, and operating cadence.
- Design the campaigns function's operating model, hire exceptional marketers, and develop them into strategic owners.
- Establish high standards for campaign thinking, insight quality, message sharpness, execution craft, and measurement rigor.
- Apply AI across campaign workflow, including audience research, creative development, experimentation, personalization, localization, and performance analysis.
Requirements
- 8+ years of B2B marketing experience, including significant ownership of integrated campaigns, demand generation, or go-to-market programs within enterprise software or high-growth SaaS.
- Proven track record of building and scaling teams, programs, or operating models.
- Experience building and leading exceptional teams, including hiring, developing, and retaining high-performing marketers.
- Strong commercial instincts with experience owning multi-million dollar investments and connecting marketing decisions to audience impact, pipeline, revenue, and ROI.
- Exceptional positioning and messaging judgment, with the ability to translate research and insight into differentiated points of view.
- Exceptional cross-functional influence, orchestrating various marketing channels as a cohesive system.
- Hands-on fluency with AI in campaign workflows and informed opinions on its application in marketing.
- Player-coach operating style, comfortable with both strategy setting and detailed execution.
- Comfort with ambition and ambiguity, able to create clarity and build scalable systems.
Skills
- Integrated Campaigns
- Demand Generation
- Go-to-Market Programs
- B2B Marketing
- Enterprise Software Marketing
- SaaS Marketing
- Team Building
- Program Scaling
- Operating Model Design
- Commercial Acumen
- ROI Analysis
- Positioning
- Messaging
- Audience Research
- Market Insight
- Cross-functional Influence
- Digital Marketing
- Social Media Marketing
- Communications
- Analyst Relations
- Partnerships
- Events Marketing
- Field Marketing
- AI Application in Marketing
- AI Audience Research
- AI Creative Development
- AI Experimentation
- AI Personalization
- AI Localization
- AI Performance Analysis
- Strategic Planning
- Performance Measurement
- KPI Definition
- Attribution Modeling
Experience Level
- 8+ years of B2B marketing experience
Salary/Compensations
- $164,000 - $246,000 USD
About the Company
- Harvey is transforming how legal and professional services operate by combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise.
- The company is at an inflection point with strong product-market fit and world-class investor support, scaling fast and defining a new category.
- Harvey's team moves fast, takes ownership, and is deeply committed to the mission, operating with intensity, staying close to customers, and pushing for excellence.
- Company values include Decisiveness, Simplicity, and Job's Not Finished.
- Harvey is committed to building the future of professional services.
Equal Opportunity
- Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.
- The company is committed to providing reasonable accommodations to applicants with disabilities.