Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
Grow Therapy is seeking a Senior Planner to lead marketing strategy and execution for their Enterprise, Payor, and Partnerships business. This role involves developing B2B marketing strategies, including positioning, messaging, audience insights, channel planning, and creative execution, in close collaboration with cross-functional leaders.
Responsibilities
- Architecting the B2B marketing approach, including understanding landscape, audiences, and most effective marketing channels and methods
- Develop B2B-specific positioning and messaging architectures, elevating unique insights into the enterprise, payor, and partnership industries
- Build and own integrated campaign roadmaps, defining objectives and executional plans to bring campaigns to life effectively
- Serve as the liaison and connective tissue between the B2B business owners and the brand & marketing team, ensuring effective partner support plus brand alignment
- Partner cross-functionally with creative, product, product marketing, lifecycle, research, data, and other relevant stakeholders to drive alignment and clarity
- Develop insights and write creative briefs that translate complex business needs into inspiring direction for creative teams
- Facilitate campaign kickoffs, strategic working sessions, and creative reviews, ensuring all stakeholders are anchored to B2B strategy and campaign objectives
- Ensure all creative output ladders up to the broader brand strategy while addressing the distinct needs and expectations of B2B audiences
- Implement scalable planning and communication rhythms that keep cross-functional partners aligned and work moving efficiently
- Evaluate campaign performance in partnership with analytics, using data to continuously refine messaging strategy and improve business impact
Requirements
- 8+ years of experience in brand strategy, brand planning, or integrated marketing—with meaningful B2B experience, ideally spanning both agency and in-house environments
- Strong familiarity with B2B marketing dynamics, including longer sales cycles, hard to reach audiences, and specific seasonality dynamics
- A proven track record of developing positioning and messaging for B2B audiences, multisided marketplace and/or health care experience a plus
- Demonstrated expertise in writing creative briefs, developing messaging frameworks, and translating complex business needs into clear strategic narratives
- Experience working cross-functionally in fast-moving organizations, with the instincts to build trust and drive alignment without direct authority
- A strategic yet hands-on approach—equally comfortable developing the vision and rolling up your sleeves to make it real
- Exceptional communication and influence skills, with the ability to navigate ambiguity and bring clarity to complex or emerging business areas
- A proactive, solutions-oriented mindset and a genuine passion for building brands with consistency and purpose
Skills
- B2B marketing
- Brand strategy
- Brand planning
- Integrated marketing
- Positioning
- Messaging
- Audience insights
- Channel planning
- Roadmap development
- Creative execution
- Creative briefs
- Messaging frameworks
- Strategic narratives
- Cross-functional collaboration
- Communication
- Influence
- Ambiguity navigation
- Data analysis
Location
- NYC hub location
Work Type
- Hybrid
- Full Time
- Exempt
Experience Level
- Senior
Salary/Compensations
- $161,000 - $197,000 USD Annually
Benefits
- Comprehensive medical, dental, vision, life, and disability coverage
- No cost access to therapy through the Grow platform (available to US employees)
- Retirement savings programs and equity opportunities
- Flexible time off, Paid Holidays & Winter Break
- Up to 18 weeks of paid parental leave and a new child stipend
- Dedicated weekly flexible time for self care
- Annual stipend to support personal wellbeing and professional growth
- Pre tax commuter benefits
- Support for home workspace plus meal benefits
- Variety of wellbeing benefits, including wellness memberships, virtual care, pet insurance discounts (where available), and global travel assistance
About the Company
- Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care.
- Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients.
- Following the mass increase in depression and anxiety, the need for accessibility is more important than ever.
- To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters.
- Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape.
- We’ve raised more than $328Mm in funding, including our Series D, at a $3B valuation from Sequoia Capital, Transformation Capital, TCV, SignalFire, Menlo Ventures, Goldman Sachs Alternatives, and others.
Equal Opportunity
- Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.