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About the Role

As a Manager of Brand Insights in Toronto, CA, you will lead the development of consumer learning plans for the total Molson Coors Canadian portfolio. You will champion brands with human-led insights and consult brand teams on key marketing plans and initiatives to drive value and sales. This position reports to the Director of Brand Insights and collaborates with marketing leadership to deliver solutions for profitable growth.

Responsibilities

Set the consumer learning agenda for brand teams, including brand foundations & positioning, creative development, messaging, consumer profiling and segmentation.
Plan, design and conduct various consumer research studies, including vendor sourcing and evaluating cost/benefit tradeoffs.
Lead internal cross-functional collaboration to execute research and generate insights.
Drive consistent approaches to consumer research across all elements of brand development.
Lead new methodologies and approaches to maximize research value and stay updated on new consumer learning techniques.
Prioritize key business questions and manage risk using a toolkit of research approaches.
Balance rigor and speed to develop a learning agenda that leads to the best propositions.
Ensure strong and relevant brands are built with a consumer-first mindset.
Collaborate with cross-functional teams to integrate insights into business strategies and actions.
Develop robust deliverables highlighting key consumer behavior and trends.
Integrate multiple data sources (e.g., Brand Health tracking, IRI/Nielsen Panel, Ipsos) and conduct custom quantitative and qualitative research.
Deliver impactful presentations tailored to diverse audiences, translating complex data into actionable narratives.
Lead and manage 2 direct reports to achieve business targets and develop talent.
Drive strong performance management, coaching, and a positive people culture within the team.

Requirements

Effective leader with problem-solving abilities.
Exceptional project management skills.
Initiative to drive projects forward.
Accountability to own responsibilities.
Empathy to successfully collaborate with others.
Ability to complete complex projects quickly and adeptly.
Ability to build relationships and collaborate to achieve desired outcomes.
Ability to take accountability for results, acting with integrity and honoring commitments.
Thirst for learning and helping others grow.
Strong analytical skills and experience in quantitative and qualitative methodologies.
Ability to translate insights into action.
Innovative and thinks outside the box with a growth mindset.
Strategic thinking on the forefront of new trends.
Ability to thrive in a fast-paced environment and balance multiple projects.
Ability to balance focus on short-term brand needs with longer-term business objectives.
Ability to influence and gain trust quickly.
Clear, concise communication and storytelling through data.
Strong collaboration with different levels and cross-functional groups.
Extensive knowledge of consumer insights and brand building.
Ability to translate insights into impactful recommendations.
5+ years of insights experience.
Talent management experience.
Prior experience in CPG Consumer Insights and Brand Insights.
Demonstrated executive presence and influence.
Understanding of brand marketing fundamentals.

Skills

Consumer learning plans
Brand insights
Consumer research
Data analysis
Storytelling
People management
Quantitative methodologies
Qualitative methodologies
Strategic thinking
Collaboration
Communication
Brand building
Talent management

Location

Toronto, CA

Work Type

In-person Monday through Thursday
Friday working from home

Experience Level

5+ years of insights experience
Talent management experience

Education Level

Undergraduate degree (or above) in Marketing, business or related curriculum preferred

Salary/Compensations

$116,900.00 - $153,400.00
15% target short term incentive

Benefits

$11,000 on average spent on benefits per employee
Health
Dental
Vision
Retirement with above market employer match
Wellness incentives
EAP
Paid time off (including holidays, vacation days and sick days)
First Choice Learning opportunities

About the Company

In Marketing Insights at Molson Coors, we infuse human empathy and understanding into brand-building and marketing initiatives.
We listen closely to the wants, needs, hopes & fears of others.
We seek to understand people so deeply that we are compelled to act on their behalf.
We understand the intersection between people, culture, technology, and commerce in ways that make our marketing relevant in today’s complex marketplace.
We advance capability building against industry headwinds through pacesetting research that inspires our marketing team to build brands with purpose that connect with people.
We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities.
We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are.
Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization.

Equal Opportunity

Molson Coors is an equal opportunity employer.
We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic.
If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.