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About the Role

Basis is seeking a founding demand generation manager to establish the account-based marketing engine for the accounting firm market. This role will focus on creating qualified pipeline and driving account penetration within a defined set of high-value firms, as well as scaling outreach to the broader accounting firm market.

Responsibilities

Create qualified pipeline and help Basis land and expand across a defined set of high-value firms.
Build 1:1 programs for strategic accounts and 1:few programs for the wider accounting firm market.
Map buying committees, identify signals for account readiness, and create programs to drive action.
Develop tailored programs for priority firms, including account research, executive outreach, custom offers, events, direct mail, and deal acceleration.
Build campaigns, partner programs, executive experiences, and webinars for the broader named-account universe.
Collaborate with Events and Partnerships leads to leverage conferences, referrals, and alliances into coordinated account plays.
Work closely with Head of Marketing, PMM, Content, Marketing Ops, Sales, BDRs, Partnerships, Events, and Customer Marketing.
Translate narratives and assets from PMM and Content into account engagement, sales conversations, and revenue.

Requirements

5-8 years in B2B demand generation, account-based marketing, or field marketing, ideally at a high-growth software, AI, fintech, or technical product company.
Track record of building 1:1 and 1:few programs that created qualified enterprise pipeline and helped close complex deals.
Deep account planning skills across ICP definition, account selection, buying committee mapping, intent signals, and engagement strategy.
History of partnering closely with Sales and BDR teams to prioritize accounts, coordinate outreach, improve follow-up, and accelerate active opportunities.
Experience using events, field programs, partnerships, referrals, or alliances as part of an account-based motion.
Clear point of view on operations including account stages, engagement signals, measurement, and pipeline feedback loops.
Technical aptitude and curiosity; ability to learn complex products quickly and market credibly to sophisticated buyers.

Skills

Account-Based Marketing (ABM)
Demand Generation
Field Marketing
Account Planning
Buying Committee Mapping
Intent Signals
Engagement Strategy
Sales and BDR Collaboration
Event Marketing
Partnership Marketing
Referral Programs
Alliance Management
Marketing Operations
Pipeline Management
Commercial Judgment
Hands-on Execution

Location

NYC, Flatiron office

Work Type

In-person
5 days a week

Experience Level

5-8 years

Benefits

Premium Medical, Dental, and Vision coverage
Life Insurance
6 coaching and 6 therapy sessions through Spring Health
Unlimited PTO
12 paid company holidays
Daily meal stipends
Fully stocked kitchen
$300 toward custom desk setup
Pre-tax commuter benefits
401(k) retirement plan
Monthly office activities
Frequent optional team happy hours
Parental Leave

About the Company

Basis builds real agents that do real work in the real economy.
Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.
We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale.