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About the Role
The Director of Growth Marketing will play a critical role in scaling Knit’s go-to-market engine. This leader will own the strategy and execution required to consistently generate high-quality Sales Qualified Leads (SQLs), driving predictable pipeline growth through disciplined, data-driven growth programs. You will own growth marketing strategy and execution across targeted paid, organic, content-led, lifecycle, and account-based programs. You will work closely with Sales, SDRs, Product Marketing, Content Marketing, Marketing Operations, RevOps, and the team responsible for events to turn Knit’s positioning and market opportunities into measurable pipeline. You’ll join a team that’s building something category-defining and help shape how some of the world’s most respected brands uncover and activate insights through AI-native research. This is a highly hands-on role for a builder who is equally comfortable developing a campaign strategy, creating a target audience and channel plan, working directly in growth and automation tools, analyzing performance, and improving programs based on results. Reporting to the Head of Marketing, you will have significant ownership over how Knit builds a more predictable and scalable growth engine.
Responsibilities
- Own Knit’s growth marketing strategy with primary accountability for Sales Qualified Lead (SQL) generation and pipeline contribution.
- Design, execute, and optimize integrated growth programs across inbound channels, including paid, organic, content, and website conversion partnering with Marketing Operations on outbound and event execution to ensure a cohesive full-funnel strategy.
- Build and execute lifecycle and customer marketing programs—including nurture, onboarding, and expansion campaigns—that improve conversion, adoption, and expansion, in close partnership with Product Marketing and Customer Success.
- Partner with the events owner to develop pre- and post-event campaigns and measure pipeline generated from event investments.
- Establish clear marketing KPIs, forecasting, and performance reviews tied to pipeline and revenue outcomes.
- Partner with Sales leadership to ensure lead quality, handoff processes, and follow-up rigor across the funnel.
- Manage external agencies and specialized contractors where appropriate, while remaining directly accountable for campaign strategy and performance.
- Collaborate closely with Product Marketing to ensure messaging and campaigns are aligned with positioning and buyer needs.
- Partner with Content Marketing to brief, prioritize, and distribute content assets that fuel paid, organic, and conversion programs.
- Partner with Marketing Operations & Revenue Operations to ensure campaigns are properly built, tracked, routed, and measured.
Requirements
- 6–9 years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations.
- Proven success driving pipeline and revenue impact in an enterprise GTM motion.
- Strong experience across growth channels, including paid, organic, content, and events.
- Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend.
- Command of marketing analytics, funnel metrics, and performance management.
- Hands-on experience with modern marketing automation, CRM, and analytics tooling.
- Comfort experimenting with AI-enabled tools and automation to improve efficiency and scalability.
- Strong cross-functional collaborator with Sales, RevOps, and Product Marketing teams.
- Builder mindset—energized by ambiguity and motivated to bring structure to a scaling organization.
- Background in B2B SaaS, research, data, or analytics platforms.
- Familiarity with account-based marketing (ABM) or multi-stakeholder buying committees.
- Prior exposure to AI-driven personalization or growth experimentation tools.
- Prior experience working closely with RevOps on attribution and GTM systems.
Skills
- AI-native research
- Growth marketing strategy
- Paid media
- Organic media
- Content marketing
- Lifecycle marketing
- Account-based marketing
- Marketing automation tools
- CRM
- Analytics tooling
- AI-enabled tools
- B2B SaaS
- Research
- Data analytics
- Attribution modeling
- GTM systems
Location
- New York City
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Director
- Senior
Benefits
- Competitive salary + commission plan
- Equity Options
- Healthcare (medical, dental, and vision)
- Additional Coverage
- Company laptop
- One-time, onboarding Technology Stipend
- 401(k) with company match
- Flexible time-off
About the Company
- Knit is the AI-native research agency helping brands automate and accelerate primary research.
- With our Researcher-Driven AI, we’ve condensed the entire quant + qual research process from weeks into days (sometimes hours!) for 50+ enterprise brands — including Amazon, T-Mobile, Mars, NASCAR, and more.
- We’re on a mission to scale and democratize world-class research.
- From survey generation to stakeholder-ready reports, our platform is redefining how insights teams operate — and we need your help to push the limits of what’s possible.
- We are the Championship Team.
- We approach situations with a growth mindset and ask, “How can we make the business better?” and “What would it take?”
- We set audacious goals and push ourselves to achieve them with a bias towards action (When we see a need, we take initiative, and hold ourselves accountable to seeing it through).
- Identify what has the biggest impact and prioritize to focus on it.