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About the Role

The Assistant Store Manager will lead, develop, and motivate a team of Brand Advocates to deliver consistent, best-in-class customer experience. This role partners closely with the Store Manager to drive profitability by ensuring excellence in customer engagement, merchandising, operations, and community connection. In the Store Manager’s absence, the Assistant Store Manager assumes full responsibility for the store. This role is ideal for someone passionate about leadership, team development, and creating an inclusive, high-performing retail environment.

Responsibilities

Support the store team in achieving and exceeding sales goals by monitoring progress against key performance indicators, while also achieving individual goals.
Lead and coach the team to exceed individual and store productivity goals.
Model exceptional customer service and selling behaviors to inspire the team and create authentic brand experiences.
Supervise daily store operations, including opening and closing procedures, floor coverage, and task delegation.
Support the Store Manager in recruiting, hiring, and onboarding with high-caliber talent.
Provide ongoing training, feedback, and development to team members.
Ensure compliance with all company policies, procedures, and operational standards.
Partner with the Store Manager to manage expenses, control shrink, and drive profitability.
Maintain visual merchandising standards and ensure product replenishment aligns with brand directives.
Foster a culture of accountability, creativity, and continuous improvement.
Promote a respectful, inclusive environment that values diverse backgrounds and perspectives.
Support inventory management through accurate shipping, receiving, and stockroom practices.

Requirements

2+ years of retail or store leadership experience in a fast-paced, customer-focused environment.
Proven ability to drive results through store teams and exceed sales and profit goals.
Skilled in coaching, motivating, and building high-performing, diverse teams.
Strong verbal and written communication skills with the ability to influence across all levels.
Solution-oriented and flexible in a fast-paced, dynamic retail environment.
Capable of working independently, managing shifting priorities, and meeting business expectations.
Comfortable using word processing, spreadsheets, and retail software tools.
Ability to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation.

Skills

Leadership
Team Development
Customer Engagement
Merchandising
Operations Management
Community Connection
Sales Goal Achievement
Coaching
Customer Service
Selling
Recruiting
Hiring
Onboarding
Training
Feedback
Compliance
Expense Management
Shrink Control
Profitability
Visual Merchandising
Inventory Management
Communication
Problem-Solving
Flexibility
Time Management
Adaptability
Word Processing
Spreadsheets
Retail Software

Location

Onsite

Work Type

Full-time

Experience Level

2+ years of retail or store leadership experience

Education Level

High School Diploma or equivalent preferred

Salary/Compensations

$25.00 - $37.50 USD per hour
Eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.

Benefits

General overview of each benefit program offered, including this year's medical plan rates available on www.MyVFbenefits.com
Detailed information on benefits will be provided during the hiring process.

About the Company

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.
To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com.

Equal Opportunity

VF values a diverse, inclusive workforce and provides equal employment opportunity for all applicants and employees.
All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
If you require accommodations during the application process, please contact us at peopleservices@vfc.com.
VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.
VF will consider for employment qualified applicants with arrest and conviction records, pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance.