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About the Role
At MILES, you will shape how the brand sounds, feels, and surprises across all relevant touchpoints and formats, thinking in stories rather than bullet points and understanding that strong copy comes from strong ideas that maintain their coherence across all channels.
Responsibilities
- Develop campaigns and brand activations that stand out in collaboration with the brand team.
- Pitch bold ideas and build scalable campaign platforms.
- Bring campaigns to life with claims, headlines, and 360° strategies.
- Embody the MILES Tone of Voice while incorporating your personal style.
- Create creative campaign ideas and texts.
- Infuse personality into the app, website, and FAQs.
- Translate culture and trends into impactful brand experiences by understanding current relevance on social media, in comment sections, and in real life.
Requirements
- Several years of experience in a creative environment (agency, company, or both).
- A portfolio showcasing both striking ideas and their clean execution.
- Proven success in launching campaigns.
- An instinct for scaling ideas natively across various platforms and channels.
- Ability to transition seamlessly between inspiring manifestos and functional CTAs without losing brand personality.
- Native-level German (C2) and fluent English (minimum C1) in speaking and writing.
- Understanding of the differences between digital communication, out-of-home, and events, and how to translate messages accordingly.
Skills
- Storytelling
- Copywriting
- Concept Development
- Brand Strategy
- Social Media Marketing
- Digital Communication
- Out-of-Home Advertising
- Event Marketing
Location
- Germany
Work Type
- Hybrid
Experience Level
- Mid-level
Benefits
- Company pension plan
- Monthly MILES credits or Deutschlandticket
- Subsidized Urban Sports Club membership
- Access to corporate benefits with discounts
- Hybrid working model
- Social Impact initiatives
About the Company
- MILES Values to Win form the basis of our daily work and connect us as a team, defining how we interact with each other and our customers.
- Values include: Passion, Ownership, Ingenuity, Curiosity, Support, and Empathy.
- MILES is the leading car-sharing provider in Germany, also offering car subscriptions.
- A portion of revenue is invested in regional and social projects.
- MILES believes in a world where mobility is shared, sustainable, and accessible to all.
- MILES creates an alternative to private car ownership, reducing the number of vehicles on the road and contributing positively to urban life.
- The team comprises individuals from over 80 countries with diverse experiences and ideas.