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About the Role
The Product Marketing team serves as a central hub, converting the latest features and solutions from the product development team into tangible benefits and results for our customers. It formulates messaging, introduces products/features, provides training to empower sales, and facilitates the integration of market feedback into the product development process. These efforts contribute to Egnyte's ability to uphold its position as an agile thought leader in the market.
Responsibilities
- Become an expert on Egnyte’s product/solution capabilities and competitive landscape to develop a strong Financial Services narrative
- Partner with Financial Services SMEs & Sales Team to develop and deliver industry-relevant sales plays
- Lead creation of thought-leading Financial Services industry marketing materials and content across digital and print communications
- Manage and execute strategy and integrated marketing campaigns for Financial Services to optimize reach, customer acquisition, and retention
- Create effective materials and collaborate closely with cross-functional stakeholders
- Own the plan for solution launches including internal and external market communications throughout the Egnyte for Financial Services platform lifecycle
- Translate technical capabilities into business benefits and develop product positioning, buyer journey mapping, messaging and content that resonates with industry-specific customers
- Leverage AI across research, content, and analysis workflows, refining outputs into messaging that resonates on a human level
Requirements
- Deep knowledge or background in the Financial Services industry
- Understanding of workflows and processes within banking services, investment services, tax and accounting services or insurance services
- 3+ years of experience in marketing B2B SaaS products
- Excellent written and verbal communication skills, with the ability to produce stellar writing/content under tight deadlines
- Experience in content collaboration and governance landscape
- Strong ability to plan and execute on multiple projects simultaneously
- Track record of successfully influencing and collaborating with cross-functional teams
Skills
- Financial Services narrative development
- Sales enablement
- Marketing material creation (digital and print)
- Integrated marketing campaign management
- Cross-functional collaboration
- Solution launch planning
- Product positioning
- Buyer journey mapping
- Messaging development
- Content creation
- AI utilization for research, content, and analysis
Location
- Remote, US
- Raleigh, NC
- Draper, UT
- Mountain View, CA
Work Type
- Remote
- Onsite
Experience Level
- 3+ years of experience in marketing B2B SaaS products
Education Level
- Bachelor's degree in marketing, business, technology, or relevant field of study
- Industry technical certifications are desirable
- MBA is desirable
Salary/Compensations
- $125k - $140k annually
Benefits
- Competitive salaries
- Comprehensive benefits
- Flexible hours
- Generous time off (RTO, Responsible Time Off)
- Paid holidays
- Sick time
- 401(k) Retirement Plan (Traditional, Roth and Mega Backdoor Roth)
- Health Savings Account (HSA) with a generous employer contribution
- Up to 12wks of paid Parental Leave
- 10wks Adoption Leave
- Gym reimbursement
- Cell phone reimbursement
- Internet reimbursement
- Free well-being apps (Spring Health)
- Employee Assistance Program (EAP)
- Modern Health wellness benefit (12 therapy and 12 coaching sessions)
- Discounted pet insurance
- Discounted electronics
- Discounted theme park tickets
- Discounted travel
- Your own Egnyte account with lifetime access
About the Company
- Egnyte is a secure multi-cloud platform for content security and governance.
- Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations.
- Egnyte helps customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity.
- Egnyte is a place where we spark opportunities for amazing people.
- We believe that every role has meaning, and every Egnyter should be respected.
- When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values: Invested Relationships, Fiscal Prudence, Candid Conversations.
Equal Opportunity
- Egnyte, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.
- Egnyte, Inc.'s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.
- At Egnyte, we embrace our unique differences and thrive on the individuality of our employees, our products, our customers, our investors, and our communities.
- Our global Egnyte Employee Communities (EECs) support representation and foster connectedness across our varied workplace.
- Egnyters are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be.
- Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of hr@egnyte.com.
- Egnyte, Inc. will not allow any form of retaliation against employees who raise issues of equal employment opportunity.
- If employees feel they have been subjected to any such retaliation, they should contact hr@egnyte.com.
- To ensure the workplace is free of artificial barriers, violation of this policy including any improper retaliatory conduct will lead to discipline, up to and including discharge.
- All employees must cooperate with all investigations conducted pursuant to this policy.