Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Category Marketing Manager, GTM role.
Rezi rewrites your resume against Whatnot's job description. Free.
Tailor your resume to this Category Marketing Manager, GTM role.
Rezi rewrites your resume against Whatnot's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Category Marketing Manager, GTM posting at Whatnot — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Category Marketing Manager, GTM posting at Whatnot — free, in seconds.
About the Role
As a marketing manager at Whatnot, you’re responsible for driving hyper-growth and helping sellers expand their businesses rapidly. You quickly understand users and communities across various categories, developing and executing marketing plans focused on generating demand from both new and existing buyers. You excel at problem-solving and utilizing multiple marketing channels, including digital events, influencer relationships, creator content, paid advertising, and seller campaigns.
Responsibilities
- Own buyer acquisition across a priority category, devising campaigns and events that generate buzz and grow demand.
- Own the end-to-end planning and execution of on-platform events, product releases, and community moments across multiple channels.
- Manage a portfolio of influencers, serving as the DRI for relationship management, content ideation, execution, and reporting.
- Partner with other marketers (social, paid creative) to develop plans supporting tentpole campaigns and provide category insights.
- Measure and iterate on the effectiveness of category marketing initiatives.
Requirements
- 4+ years of marketing experience in a fast-paced environment.
- Experience at a high-growth startup, marketplace, or creator-focused platform is a plus.
- Versatile marketer capable of flexing across strategy and execution.
- Ability to solve problems quickly and own initiatives across multiple channels.
- Strong project management skills and ability to lead complex, cross-functional initiatives.
- Data-driven with experience tracking KPIs and monitoring marketing program success.
- Scrappy and flexible enough to work in a fast-paced startup environment with limited guidance.
- Comfortable pivoting quickly as needed.
Skills
- Graphic design
- Video editing tools (e.g. Creative Suite, Figma)
- Data analytics tools
- AI tools (e.g. SQL, Hex, or Sigma)
- Passion for creator communities and/or Whatnot categories
- Experience buying and selling in online marketplaces
Location
- Remote
- San Francisco
- Los Angeles
- Seattle
- New York City
Work Type
- Remote
- Hybrid
Experience Level
- 4+ years
Benefits
- Generous Holiday and Time off Policy
- Health Insurance options including Medical, Dental, Vision
- Work From Home Support
- Home office setup allowance
- Monthly allowance for cell phone and internet
- Care benefits
- Monthly allowance for wellness
- Annual allowance towards Childcare
- Lifetime benefit for family planning, such as adoption or fertility expenses
- Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
- Monthly allowance to dogfood the app
- 16 weeks of paid parental leave + one month gradual return to work
About the Company
- Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love.
- Sellers are building real businesses across hundreds of categories.
- Building live commerce at a scale that's never been done in the West.
- People here are shaping how an entirely new industry develops.
- A remote co-located team, inspired by values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia.
- Move fast, stay close to users, and focus on the work that drives the most impact.
- One of the fastest growing marketplaces.
- Named the #1 Best Startup Employer in America by Forbes.
- Enabling anyone to turn their passion into a business and bring people together through commerce.
Equal Opportunity
- Whatnot is proud to be an Equal Opportunity Employer.
- We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
- We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.