Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Manager Consumer Insights role.

Rezi rewrites your resume against Molson Coors's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Manager Consumer Insights posting at Molson Coors — free, in seconds.

About the Role

In this role, you will lead the development of consumer learning plans to support the total Molson Coors Canadian portfolio. You will champion Molson Coors brands with human-led insights and consult brand teams on key marketing plans and initiatives that drive value and sales for consumers, distributors, and the company. This position reports to the Director of Brand Insights and works closely with marketing leadership to deliver solutions that drive profitable growth for MCBC.

Responsibilities

Set the consumer learning agenda for brand teams, inclusive of brand foundations & positioning, creative development, messaging, consumer profiling and segmentation.
Plan, design and conduct various consumer research studies, including vendor/partner sourcing and evaluating cost/benefit tradeoffs.
Lead internal cross-functional collaboration to execute research and generate insights for decision-making.
Drive and maintain consistent approaches to consumer research across all elements of brand development.
Lead new methodologies and approaches that maximize value for investment and stay on top of new approaches for consumer learning.
Prioritize key business questions to answer using a toolkit of research approaches.
Balance rigor and speed in pursuit of a learning agenda that will lead to the best propositions.
Ensure strong and relevant brands are built with a consumer-first mindset.
Collaborate with cross-functional teams (marketing, media, innovation, shopper, portfolio strategy) to integrate insights into business strategies and actions.
Develop robust deliverables highlighting key consumer behavior and trends.
Integrate multiple data sources such as Brand Health tracking, IRI/Nielsen Panel, Ipsos, and conduct custom quantitative and qualitative research projects.
Deliver impactful presentations tailored to diverse audiences, including key stakeholders and senior leadership.
Translate complex data and research findings into clear, engaging, and actionable narratives.
Lead and manage 2 direct reports to deliver against business targets and develop superior talent.
Provide strong performance management and coaching of their team, driving a strong people culture.

Requirements

Effective leader with problem-solving abilities, exceptional project management skills, initiative, accountability, and empathy.
Ability to complete complex projects quickly and adeptly with an understanding of business priorities.
Ability to build relationships and collaborate to achieve desired outcomes.
Accountability for results, acting with integrity and honoring commitments.
Thirst for learning and helping others grow.
Strong analytical skills and experience in both quantitative and qualitative methodologies.
Ability to translate insights into action.
Innovative thinking and a growth mindset.
Strategic thinking on the forefront of new trends.
Ability to thrive in a fast-paced environment and balance multiple projects.
Ability to balance focus on short-term brand needs with longer-term business goals.
Ability to influence and gain trust quickly.
Clear, concise communication and storytelling through data.
Strong collaboration with different levels and cross-functional groups.
Extensive knowledge of consumer insights and brand building with the ability to translate to impactful recommendations.
5+ years of insights experience with talent management experience.
Prior experience in CPG Consumer Insights and Brand Insights.
Demonstrated executive presence and influence.
Brand marketing fundamentals.

Skills

Quantitative methodologies
Qualitative methodologies
Consumer insights
Brand building
Talent management
CPG Consumer Insights
Brand Insights
Executive presence
Influence
Brand marketing fundamentals
Data analysis
Storytelling
Project management
Problem-solving
Collaboration

Location

Toronto, CA

Work Type

In-person Monday through Thursday
Friday working from home

Experience Level

5+ years of insights experience
Talent management experience

Education Level

Undergraduate degree (or above) in Marketing, business or related curriculum preferred

Salary/Compensations

$116,900.00 - $153,400.00
15% target short term incentive

Benefits

$11,000 on average spent on benefits per employee
health
dental
vision
retirement with above market employer match
wellness incentives
EAP
paid time off (including holidays, vacation days and sick days)
Ability to grow and develop your career centered around our First Choice Learning opportunities

About the Company

In Marketing Insights at Molson Coors, we infuse human empathy and understanding into brand-building and marketing initiatives.
We listen closely to the wants, needs, hopes & fears of others.
We seek to understand people so deeply that we are compelled to act on their behalf.
We understand the intersection between people, culture, technology, and commerce in ways that make our marketing relevant in today’s complex marketplace.
We advance capability building against industry headwinds through pacesetting research that inspires our marketing team to build brands with purpose that connect with people.
We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities.
We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are.
Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization.

Equal Opportunity

Molson Coors is an equal opportunity employer.
We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic.
If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.