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About the Role

We're seeking a Senior Analyst, Marketing Operations to serve as the operational backbone of our marketing technology ecosystem. You'll own the systems, workflows, data, and reporting that connect marketing activity to pipeline outcomes — with HubSpot as your primary platform and Salesforce as your key integration partner. This is a high-impact IC role for someone who takes pride in building things that work reliably at scale, partners well across Marketing, Sales, and RevOps, and brings sharp judgment to prioritization.

Responsibilities

HubSpot Platform Ownership: configuration, data architecture, user management, and platform health
Build and maintain automation workflows, lifecycle stage logic, lead scoring, nurture sequences, and list segmentation
Own data governance: field standards, deduplication, database hygiene, and compliance with GDPR, CCPA, and CAN-SPAM
Own the HubSpot–Salesforce integration: bidirectional sync, lead routing, MQL/SQL definitions, and attribution
Monitor integration health; resolve sync failures before they affect reporting or sales workflows
Lightweight Salesforce support — field mapping, reports, RevOps partnership — as needed
Design and maintain dashboards in HubSpot and Salesforce covering funnel health, campaign performance, pipeline contribution, and MQL conversion
Own reporting cadences — weekly snapshots, monthly reviews, QBR-ready summaries — with insight-driven narratives
Partner with BI and Finance on metric definitions, data sources, and reporting logic
Own the operational layer of campaign execution: list pulls, workflow QA, email setup, UTM governance, suppression logic, and post-campaign reporting
Support ABM operations for enterprise accounts using enrichment and routing tools (Clay, ZoomInfo, LeanData)
Proactively automate manual processes; document workflows and system configs for scalability
Trusted ops partner to Marketing, Sales, RevOps, and Customer Success — translating business needs into system logic
Help stakeholders scope requests, assess tradeoffs, and self-serve through training and clear documentation

Requirements

3–5 years in Marketing Operations, Revenue Operations, or a closely related B2B SaaS or data company role
Deep, hands-on HubSpot expertise — design workflows, lifecycle logic, and scoring models from scratch
Solid grasp of the HubSpot–Salesforce integration; comfortable in Salesforce for reports, record inspection, and joint process work
Strong dashboard and reporting skills; advanced Excel or Google Sheets for data manipulation and ad hoc analysis
Familiarity with GA4, Google Tag Manager, and UTM governance
Experience with ABM and enrichment/routing tools (Clay, ZoomInfo, LeanData)
Working knowledge of GDPR, CCPA, and CAN-SPAM as applied to marketing databases
AI-native working style — use Claude, ChatGPT, or similar to accelerate operational work
Systems thinker with high attention to detail
Independent, clear communicator who can translate technical logic for non-technical partners

Skills

HubSpot
Salesforce
Marketing Operations
Revenue Operations
B2B SaaS
Data Governance
GDPR
CCPA
CAN-SPAM
GA4
Google Tag Manager
UTM
ABM
Clay
ZoomInfo
LeanData
Excel
Google Sheets
AI tools (Claude, ChatGPT)

Location

Washington, DC
New York, NY
Chicago, IL
Remote

Work Type

Office
Remote

Experience Level

Senior

Salary/Compensations

$72,100 – $113,400

Benefits

Catered lunch on Tuesdays, Wednesdays and Thursdays
Equity grant
Overview of Morning Consult's benefits on our Career Page

About the Company

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions.
The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.
Business Operations is the connective tissue of Morning Consult's revenue organization.
We own the systems, processes, and reporting that power the commercial engine — and we bring structure to ambiguity across Sales, Marketing, Customer Success, Finance, and beyond.

Equal Opportunity

We are committed to a work environment that is inclusive to all and free of discrimination.
It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law.
Morning Consult will provide reasonable accommodations for qualified individuals.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses.
These tools assist our recruitment team but do not replace human judgment.
Final hiring decisions are ultimately made by humans.