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About the Role
The Design Lead is Westminster's visual brand steward, responsible for proactively shaping the university's brand direction with initiative, strategic vision, and hands-on craft. This role translates institutional strategy into compelling visual solutions across various media and collaborates cross-functionally to elevate the brand.
Responsibilities
- Serve as vision holder for Westminster's brand, proactively identifying opportunities to strengthen and evolve the university's visual identity.
- Contribute creative concepts and strategic design solutions that advance university goals and elevate projects from concept through execution.
- Develop wireframes and visual direction for campaign initiatives, partnering with the web team and other campus partners.
- Evaluate creative work across departments to identify where visual direction should shift, translating institutional priorities into cohesive visual communications.
- Ensure consistency, quality, and brand alignment across all marketing and communications materials, print through digital.
- Participate in project intake with the Director of Marketing, defining project goals and creative briefs.
- Manage individual design projects and deadlines to ensure high-quality, timely execution.
- Strategize, design, and produce the Westminster Review magazine, annual event invitations, and other institutional publications.
- Translate campaigns across mediums, ensuring platform specifications and reformatting for cohesion from print to web.
- Develop and maintain university-wide design templates (Canva, PowerPoint, and other branded resources).
- Co-manage print production and vendor relationships, including estimates, specs, timelines, and delivery.
- Support sourcing of freelance creatives and specialty vendors.
- Maintain Westminster's brand portal (CLC Brand Manager 360).
- Present creative work and brand direction to stakeholders, advocating for strategic design.
- Solve production and creative challenges proactively.
- Stay current on design trends and production best practices.
- Mentor the Junior Graphic Designer and student employees, fostering craft and creative growth.
- Track the team's project pipeline with the Director of Marketing.
- Present creative work and brand direction to external stakeholders/clients and internal teams.
- Partner closely with the Director of Marketing as a strategic creative counterpart.
Requirements
- Bachelor's degree in Graphic Design, Visual Communications, or related field.
- 7+ years of professional graphic design experience, including meaningful agency or client-facing time and demonstrated growth into higher-level creative ownership.
- Strong portfolio demonstrating brand identity and systems-level thinking across print, digital, social, web, and editorial.
- Demonstrated experience developing wireframes or UX/interface design for websites or digital products.
- Familiarity with Canva and PowerPoint.
- Demonstrated experience presenting creative work to executive stakeholders and/or external clients, and navigating feedback with confidence.
- Proven ability to translate a campaign or brand across multiple channels while maintaining cohesion.
- Expert proficiency in Adobe Creative Suite and Figma.
- Working proficiency in XD or similar.
- Exceptional written, verbal, and visual communication skills.
Skills
- Graphic Design
- Visual Communications
- Brand Identity
- Systems-Level Thinking
- Print Design
- Digital Design
- Social Media Design
- Web Design
- Editorial Design
- Wireframing
- UX/Interface Design
- Canva
- PowerPoint
- Adobe Creative Suite
- Figma
- XD
- Motion Graphics
- Animation
- Illustration
- Brand Portal Management
- DAM Systems
Location
- Westminster
Work Type
- Full-time
Experience Level
- 7+ years of professional graphic design experience
- Demonstrated growth into higher-level creative ownership
Education Level
- Bachelor's degree in Graphic Design, Visual Communications, or related field
About the Company
- Westminster University is a mission-driven institution with a strong sense of community and a commitment to educational values.
Equal Opportunity
- Westminster University is committed to a diversified workforce, equal opportunity, and nondiscrimination.
- Westminster prohibits any form of discrimination or harassment based on race or ethnicity, color, religion, national origin, sex, age, sexual orientation, gender identification, disabilities, genetic information, status as a veteran, or any other category or classification protected by applicable federal, state, or city laws.
- Promote an Inclusive Westminster through demonstration of the commitments included in the Westminster University Diversity Statement.
- Participate in developmental activities to increase understanding and awareness of issues related diversity, equity and Inclusion both individually and as related to my field of work, profession or discipline.