Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As VP, Omnichannel Strategy, you will lead the creation of integrated marketing and communications plans for a specific set of clients and brands. You will be comfortable taking ownership of your accounts, while managing other omnichannel strategists, collaborating with other strategy team members, and colleagues from other disciplines. This is a high-visibility leadership position within the agency with heavy client-facing responsibilities.

Responsibilities

Lead the strategic direction of omnichannel initiatives, ensuring alignment with client objectives and industry best practices.
Develop and execute omnichannel marketing plans for a portfolio of clients, taking ownership of their success.
Guide the research process to uncover applicable insights around customer channel preferences, digital behaviors, and engagement patterns.
Foster client partnerships, being a senior advisor to enhance the agency's role as a trusted strategic partner.
Oversee the development and execution of comprehensive journey mapping, persona development, and channel optimization projects.
Mentor and inspire a strategy team, empowering them to innovate, collaborate, and deliver exceptional results.
Collaborate with cross-functional teams to create innovative solutions that drive client success.
Shape data-driven omnichannel strategies, partnering with Analytics to define KPIs, evaluate performance, and optimize campaigns.
Lead business development efforts, including strategic input for proposals and high-stakes pitches.
Champion thought leadership initiatives, representing the agency at industry events and developing POVs and white papers.
Stay at the forefront of omnichannel and CX innovation, keeping current on trends, channels, technologies, and customer engagement practices.

Requirements

10+ years of experience in omnichannel strategy, digital marketing, or related roles within an agency, with demonstrated leadership at a senior level.
Experience working within pharmaceutical, medical device, or life sciences sectors, with an understanding of their unique regulatory environments and customer engagement needs.
Expertise in channel strategy, digital marketing tactics, and customer engagement, with a focus on healthcare, life sciences, or similarly regulated industries.
Experience with multichannel marketing (MCM), digital platforms, marketing automation, CRM, and analytics.
Experience balancing strategic oversight with a hands-on approach to develop and execute channel and digital marketing plans.
Experience managing and mentoring high-performing teams.
Ability to influence and align cross-functional teams and senior stakeholders internally and externally.
Experience using analytics, Voice of Customer (VoC) insights, and performance metrics to guide optimization and measurable results.
Grasp of digital campaign measurement, reporting, and continuous improvement methodologies.
Hands-on experience with client pitches, business development, and crafting proposals for complex omnichannel programs.
Expertise in latest trends, tools, and technologies shaping the future of omnichannel marketing, including personalization, AI, and martech innovations.
Proactive in identifying new opportunities for client success and internal agency growth.
Experience developing impactful presentations, thought leadership content, and workshops.

Skills

Omnichannel strategy
Digital marketing
Multichannel marketing (MCM)
Marketing automation
CRM
Analytics
Personalization
AI
Martech innovations
Client pitches
Business development
Thought leadership

Location

Remote

Work Type

Remote
Full-time

Experience Level

Senior level
10+ years

Salary/Compensations

$180,000—$215,000 USD

Benefits

Medical
Dental
401(k)
Tuition reimbursement
Flexible time off
Exceptional range of flexible benefits
Personal support
Tailored learning and development opportunities

About the Company

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.
Inizio Evoke provides an exciting and flexible work environment.

Equal Opportunity

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Our company is dedicated to building a diverse, inclusive, and authentic workplace.