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About the Role

Campus is building its marketing function to attract, engage, and enroll more students. This role focuses on organic search (SEO/AEO) and paid digital marketing (Meta/Google Ads), requiring hands-on execution and strategic input in a fast-paced environment. You will leverage AI tools extensively while maintaining high-quality output.

Responsibilities

• Manage and optimize paid campaigns on Meta and Google Ads for select programs.
• Support enrollment and application goals by coordinating with lifecycle and social teams.
• Contribute to conversion rate goals by identifying opportunities across the paid funnel.
• Analyze and interpret campaign performance data, surfacing insights quickly.
• Own organic search strategy and execution, including keyword research, content planning, technical SEO, and on-page optimization.
• Create content such as blog posts, organic landing pages, and program pages.
• Coordinate content creation with faculty, staff, and students.
• Build and manage SEO/AEO reporting in SEMrush, translating data into business decisions.
• Collaborate with product and engineering teams to prioritize technical SEO improvements.
• Drive link building through outreach and content placement.
• Stay current on AEO best practices and structure content accordingly.

Requirements

• Hands-on experience managing campaigns in Meta Ads and Google Ads.
• 3+ years of SEO experience in a fast-paced/startup environment, with at least one year in a strategic capacity.
• Strong working knowledge of GA4 and Google Search Console, including setup, reporting, and data interpretation.
• Experience with SEMrush or a comparable SEO platform.
• Strong writing skills for creating clear, on-brand content.
• Experience in a consumer-facing, enrollment-driven, or SaaS environment (strong plus).
• Familiarity with AEO and structured content for AI search visibility (strong plus).
• Experience coordinating content contributors across a team or organization (strong plus).

Skills

• Meta Ads
• Google Ads
• SEO
• AEO
• Keyword Research
• Content Planning
• Technical SEO
• On-page Optimization
• GA4
• Google Search Console
• SEMrush
• Content Creation
• Link Building
• AI Tools

Location

• Tribeca, NY

Work Type

• Hybrid

Experience Level

• 3+ years

Salary/Compensations

• $120,000 - $125,000

Benefits

• Base salary + equity grant
• Medical, dental, and vision insurance
• 401(k) match
• Fertility benefits via Carrot
• Flexible Time Away + paid holidays
• In-office lunches (NY Office)
• Dog friendly office
• Social events
• Opportunity to make an impact

About the Company

• Campus is building its marketing function to attract, engage, and enroll more students.