Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
The Marketing Insights team seeks to understand user and customer needs, experiences, behaviors, and attitudes to maximize the value Meta delivers. We are looking for a strategic researcher to partner with Enterprise GTM organizations and other groups, translating audience understanding into strategic implications for leadership.
Responsibilities
- Contribute to learning agendas for the enterprise audience ecosystem to inform strategy development and support business goals.
- Design and execute quantitative and qualitative research to support decision-making, strategic planning, and shape marketing strategies, campaign development, product development, and channel strategy.
- Translate research findings into actionable insights with clear recommendations, producing effective communication that motivates application of learnings.
- Collaborate with cross-functional teams to define requirements, scope, deliverables, and goals.
Requirements
- 6+ years of research experience with high qualitative and quantitative expertise applicable in a business context.
- Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution.
- Experience navigating ambiguity, identifying strategic problems, setting priorities, and driving learning agendas with minimal guidance.
- Experience influencing and directing cross-functional teams, including engineering, data science, sales, product, and creative.
Skills
- Quantitative research
- Qualitative research
- Marketing strategy
- Campaign development
- Product development
- Channel strategy
- Strategic planning
- AI tools integration
- Responsible AI practices
- AI skill development
- Prompt engineering
- Agent orchestration
- B2B audience research
- Buyer journey analysis
- Go-to-market strategy
Location
- Remote
Work Type
- Full-time
Experience Level
- 6+ years
Salary/Compensations
- $138,000/year to $188,000/year
Benefits
- Bonus
- Equity
- Benefits
About the Company
- Meta's Marketing Insights team aims to understand user and customer needs to maximize value across its platforms and services.