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About the Role

Engine by GEN is seeking a Director of Product to lead the product strategy and roadmap for core platform capabilities that drive its B2B2C financial product marketplace. This senior, hands-on role requires strategic and technical expertise to define platform support for enterprise partners, API integrations, hosted experiences, multi-tenant configuration, backend event tracking, funnel measurement, and scalable operations. The ideal candidate will translate complex needs into reusable, measurable, and maintainable platform capabilities, balancing flexibility with simplicity and near-term revenue with long-term scalability.

Responsibilities

Own the roadmap for Engine’s core platform capabilities, including APIs, backend services, tenant configuration, product catalogs, offer management, routing logic, eligibility rules, capping, reporting, attribution, and event tracking.
Develop platform features enabling support for numerous partners and tenants without custom implementations.
Build API and hosted experience infrastructure for consistent measurement across partner-controlled and platform-controlled user journeys.
Define backend event models for tracking funnel starts, completions, abandonment, conversion, revenue, partner performance, and product outcomes.
Create internal tools and workflows to enhance partner onboarding, configuration management, launch readiness, monitoring, supportability, and operational efficiency.
Produce product requirements for complex platform initiatives, including business requirements, technical specifications, analytics requirements, acceptance criteria, and rollout plans.
Manage roadmap tradeoffs considering partner demand, revenue opportunities, technical complexity, compliance needs, and long-term platform simplicity.
Define and communicate a clear platform product strategy supporting Engine’s enterprise distribution model.
Collaborate with Product Leadership & Engineering to design scalable, secure, and maintainable multi-tenant systems.
Develop platform capabilities supporting hosted UX, embedded experiences, and API-based partner integrations.
Ensure API products are designed for partner integration simplicity, backend event tracking, funnel-state visibility, and abandonment measurement.
Utilize data, partner feedback, funnel analysis, and operational insights to prioritize roadmap investments.
Engage with Sales and Partner Success to understand enterprise partner needs and translate them into reusable platform capabilities.
Work with Analytics to define measurement frameworks for partner performance, funnel conversion, product adoption, and platform health.
Partner with Compliance, Legal, and Operations to ensure platform workflows support regulated financial product distribution.
Manage a disciplined product development process with Engineering, including discovery, requirements, backlog management, ticket writing, QA, launch planning, and post-launch measurement.
Communicate roadmap priorities, decisions, tradeoffs, risks, and outcomes to stakeholders across the company, including executive leadership.

Requirements

7+ years of product management experience, with meaningful experience in platform, API, enterprise SaaS, fintech, marketplace, adtech, ecommerce, or data infrastructure products.
Experience owning complex backend, API, integration, reporting, marketplace, or multi-tenant platform products.
Strong technical fluency with REST APIs, data models, event tracking, system integrations, technical specifications, and engineering tradeoffs.
Experience working directly with engineering teams to define scope, prioritize tradeoffs, unblock execution, and ship high-quality products.
Strong analytical skills, including the ability to use data to evaluate funnel performance, partner behavior, operational efficiency, and business impact.
Strong communication skills with both technical and nontechnical audiences.
Experience working cross-functionally with Sales, Partner Success, Analytics, Operations, Compliance, Legal, and executive stakeholders.
Demonstrated success launching platform capabilities or enterprise products with measurable business impact.
Strong judgment around product configuration, customization, and platform simplicity.
Fintech marketplaces, embedded finance, consumer financial products, lead generation, offer marketplaces, or regulated financial services.
Product catalogs, offer management systems, attribution models, routing systems, reporting infrastructure, or partner configuration platforms.
SQL or hands-on data analysis.
Programming experience is a plus, but not required.

Skills

Platform product strategy
Roadmap development
API design
Backend services
Multi-tenant systems
Data modeling
Event tracking
System integrations
Technical specifications
Engineering tradeoffs
Analytical skills
Data analysis
Communication skills
Cross-functional collaboration
Product development process
SQL

Location

NYC Office

Work Type

Onsite 3 days per week

Experience Level

Director
7+ years of product management experience

Salary/Compensations

$240,000 - $270,000

Benefits

401(k) match
Health insurance options
Disability coverage
Life insurance
Unlimited paid time off

About the Company

Gen is a global company powering Digital Freedom through consumer brands like Norton, Avast, and LifeLock.
Their mission is to deliver cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users worldwide.
Gen fosters a culture of flexibility, support, continuous learning, and healthy debate, valuing diverse experiences and ideas.
Engine by GEN helps enterprise partners distribute, monetize, and optimize financial product experiences across digital channels.
Engine powers marketplace, recommendation, API, and embedded product experiences connecting consumers with financial products and services.
They are building platform infrastructure for intelligent distribution of financial products across multiple partners, tenants, channels, and user experiences.