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About the Role

The Sr. Revenue Growth Manager will apply analytics to optimize product, assortment, price, place, pack, and promotion for profitable revenue growth. This role encourages stronger collaboration across functions, embraces dynamic scenario planning, and facilitates joint value approaches with retailers.

Responsibilities

Lead the creation of a divisional three-year RGM Strategic Plan, aligning brand strategy with pricing strategy and key tactics.
Optimize promotional effectiveness and cost through depth, frequency, and vehicle.
Optimize the price consumers pay for products by changing the price charged to retailers.
Adjust product size/pack or create new offerings to meet consumer and channel needs.
Drive product, customer, and channel mix towards higher Sales/gross margin items.
Optimize customer trade terms and agreements for margin management.
Collaborate and influence across the organization, working closely with Sales Account teams and divisional cross-functional partners.
Liaise with divisional specialists in Industrial, Purchasing, and Supply Chain to understand capacity limitations and commodity inflation.
Lead company-wide RGM training on an ongoing basis, covering the five pillars of RGM.
Support the Director, RGM in identifying and leading RGM opportunities across Lactalis Canada.
Develop the divisional trade promotion strategy by analyzing the promotional landscape.
Conduct event-level ROI analysis and communicate insights to RGM Director and Customer Leadership Teams.
Rethink price pack architecture to balance affordability with profit and category expansion.
Partner with the Sales Team in annual negotiations with assigned customer(s).
Support and influence the Sales Team in optimizing the promotional calendar.

Requirements

Completed Bachelor’s degree in business administration, Finances, or other relevant field.
Previous experience in Revenue Growth Management.
Minimum of 10 years of progressive sales, trader marketing, or finance business experience in CPG, preferably FMCG.
Strong analytical skills with the ability to distill information and uncover insights.
Strong finance and business acumen.
Experience working with industry-specific tools such as shopper and TPO (Trade Promotion Optimization) tools (AC Nielsen, IRI, Dunnhumby, etc.).
Understanding of the integration of information management and forecasting systems.
Proven functional/technical understanding of trade promotions, specifically in relation to the “4 P’s”.
Direct experience in monitoring & analyzing trade promotions, including creation of accurate promotional pre & post evaluations using ROI measures.
Experience with scenario planning for portfolio trade promotional changes.
Understanding of the end-to-end steps required to deploy a change in trade promotional strategy within a market.

Skills

Revenue Growth Management
Analytics
Collaboration
Influence
Scenario Planning
Trade Promotion Optimization
Everyday Pricing
Price Pack Architecture
Mix Management
Trade Terms Management
Sales Account Management
Cross-functional Collaboration
Industrial Liaison
Purchasing Liaison
Supply Chain Liaison
RGM Training
Promotional Strategy Analysis
ROI Analysis
Negotiation
Promotional Calendar Optimization
Finance
Business Acumen
Shopper Tools
TPO Tools
AC Nielsen
IRI
Dunnhumby
Information Management Systems
Forecasting Systems
Promotional Implementation
Promotional Tools

Location

Canada

Work Type

Hybrid
40% remote

Experience Level

Minimum of 10 years of progressive sales, trader marketing or finance business experience
Sr.

Education Level

Bachelor’s degree in business administration, Finances, or other relevant field

Salary/Compensations

$127,000.00–$158,800.00

Benefits

Competitive Base Salary
Car Allowance
Performance-Based Bonus System
5 Weeks of Vacation
Benefits starting day 1
Pension Program with an Employer Match at 100% of up to 6%
Tuition reimbursement plan of up to $3,000/year
Volunteer Day
Learning and Development opportunities
Internal career advancement
Potential for international mobility

About the Company

Lactalis Canada is Canada’s #1 branded dairy company and recognized as one of the country’s top employers by Forbes.
As part of Lactalis Group, the world’s leading dairy company, we focus on innovation and quality.
Our purpose is to enrich and nurture the lives of Canadians by offering the best of dairy from Canada’s favourite dairy brands.
Our ESG roadmap drives our sustainability mission, aiming to positively impact communities and the planet.
We value our employees as catalysts for positive change, creating a sustainable future, promoting belonging, and making a lasting impact.

Equal Opportunity

We apply an equal access to employment program and invite women, aboriginal people, visible minorities, and people with disabilities to apply.
Our promise extends to accessible processes and spaces. If you require accommodation due to a disability, please inform our Talent Acquisition team – confidentiality will be maintained.