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About the Role

The Senior Marketing Project Specialist, Direct-to-Consumer (DTC) & Marketing Communications (MarCom) position works out of our Austin, TX location in the Cardiac Rhythm Management Division. This role is responsible for leading the organization in leveraging passion about healthcare and technology to impact patients’ lives. The position plays a critical role in supporting market development efforts, accelerating patient acquisition, and driving business growth through effective execution of DTC and healthcare professional-focused marketing initiatives.

Responsibilities

Lead execution of integrated DTC and marketing communications campaigns across digital and traditional channels.
Support initiatives designed to increase disease awareness, patient engagement, and referring physician activation.
Ensure campaigns align with brand strategy, business objectives, and customer needs.
Manage multiple concurrent marketing projects from initiation through launch using project management platforms such as Monday.com.
Develop and maintain project timelines, deliverables, milestones, and stakeholder communications.
Identify potential risks and proactively implement solutions to ensure successful project execution.
Coordinate with external agencies, consultants, and vendors to develop creative assets and campaign materials.
Facilitate feedback cycles, manage deliverables, and ensure quality standards are met.
Track project progress and maintain alignment with strategic objectives and timelines.
Partner closely with Marketing, Medical Affairs, Regulatory Affairs, Legal, Analytics, and Commercial teams to support successful campaign execution.
Ensure all materials and communications adhere to Abbott brand standards and applicable healthcare industry regulations.
Coordinate review and approval processes through established compliance systems and workflows.
Support development, review, and refinement of promotional and educational content for patients and referring physicians.
Ensure message consistency and brand alignment across all communication channels.
Contribute to content optimization based on audience needs and business priorities.
Monitor campaign performance metrics and project outcomes.
Support reporting efforts by gathering insights and identifying optimization opportunities.
Collaborate with analytics teams to evaluate effectiveness and recommend improvements.
Maintain and support content updates across patient-facing and referring physician digital channels, including social platforms and web properties.
Assist with audience engagement initiatives and demand generation activities.
Monitor content accuracy, relevance, and compliance.
Assist in development of creative briefs, campaign concepts, and marketing plans.
Support strategic planning and tactical execution activities associated with product, therapy awareness, and market development initiatives.
Serve as a central point of coordination among internal stakeholders and external partners.
Facilitate project meetings, status updates, and cross-functional alignment.
Ensure effective communication and transparency throughout the campaign lifecycle.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, Advertising, Public Relations, or a related field.
4–7 years of overall marketing experience.
Experience in direct-to-consumer (DTC), digital, or marketing communications (MarCom) and familiarity with omnichannel marketing is strongly preferred.
Experience supporting integrated marketing campaigns and cross-functional business initiatives.
Experience working within highly regulated industries preferred, including medical devices, healthcare, pharmaceuticals, or biotechnology.
Demonstrates experience in project management and agency coordination.
Understanding of brand standards and marketing analytics.
Knowledge of healthcare regulatory and compliance requirements.
Strong communication, collaboration, and organizational skills.
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day).
Keyboard use (greater or equal to 50% of the workday).

Skills

Project management
Agency coordination
Brand standards
Marketing analytics
Healthcare regulatory and compliance requirements
Communication
Collaboration
Organizational skills
Omnichannel marketing

Location

Austin, TX

Work Type

Onsite
Full-time

Experience Level

Senior
4-7 years

Education Level

Bachelor's degree

Salary/Compensations

$78,000.00 – $156,000.00

Benefits

Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with high employer contribution.
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

About the Company

Abbott is a global healthcare leader that helps people live more fully at all stages of life.
Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
Our 115,000 colleagues serve people in more than 160 countries.
As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias or irregular heartbeats.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Equal Opportunity

Abbott is an Equal Opportunity Employer, committed to employee diversity.
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.