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About the Role

As the senior technical owner of Lyft Ads CRM and commercial systems, you will lead solution design across Salesforce and the connected ad-sales stack, owning the architecture for how ad deals move from opportunity through order management and billing. This is a hands-on leadership role for someone who knows ad-sales operations and can build the systems that run them.

Responsibilities

• Own the Salesforce architecture for the ad-sales lifecycle, from lead sourcing and opportunity creation through Order Management System (OMS) integration, contract execution, delivery reconciliation, and billing.
• Identify problems and opportunities across the Ads sales technology stack and shape them into scoped, funded initiatives.
• Lead requirements with Ads Sales, Sales Operations, Ad Operations, Finance, and Legal partners, and translate them into functional and technical designs.
• Own the integrations that connect Salesforce to the ad-sales ecosystem, including order management and contract systems, the ad server, and billing, through middleware such as Workato or Boomi.
• Drive AI best practices across the Sales Technology team, modeling effective usage and ensuring all AI-generated output meets Lyft's standards for quality, security, and performance.
• Guide the evolution of the Ads CRM platform, including the media-specific data model (agency, advertiser, and brand hierarchies, insertion orders, and flights) and own the Ad Sales Technology roadmap.
• Lead contract lifecycle management for Ads, including intake automation and Salesforce integration.
• Remain hands-on across objects, flows, validation rules, Apex, and Lightning, and set the technical standard through design review, code review, and design documents that account for failure states, scalability, and supportability.
• Keep the Ads order-to-cash chain auditable through SOX compliance, segregation of duties across systems, data quality, and change management.
• Maintain platform reliability by monitoring performance, supporting incident resolution, leading postmortems, and driving automation.
• Partner with Ads and business leaders on prioritization, mentor the engineering team, and support hiring through interviews and calibrated recommendations.
• Brief Ads and Finance leadership on delivery status and the tradeoffs behind prioritization decisions.

Requirements

• Bachelor's degree in Business, Information Systems, Computer Science, or a related field, or equivalent practical experience.
• 7+ years of experience in a Salesforce-focused business systems, engineering, or analyst role, including 3+ years leading solution design and delivery.
• 5+ years of hands-on Salesforce administration and configuration, with at least one active Salesforce certification (for example, Administrator, Advanced Administrator, or Platform App Builder).
• 3+ years building custom Salesforce solutions with Apex and Lightning.
• Delivered 3 or more integrations between Salesforce and external order management, ad server, or billing systems using REST, platform events, or middleware such as Workato, Boomi, or MuleSoft.
• 2+ years providing technical direction to or leading a team of 3 or more engineers or analysts.
• Led end-to-end delivery of at least 2 large CRM or commercial-systems programs, from requirements through adoption.
• Demonstrated experience leveraging AI-assisted development tools to accelerate delivery and a proven track record of coaching teams on maintaining system understanding in an AI-first environment.
• Working knowledge of ad-sales operations, including quote-to-cash, insertion orders, and delivery-to-billing reconciliation.
• Salesforce Media Cloud or a media/advertising CRM data model is nice to have.
• Contract lifecycle management platforms (DocuSign, Ironclad) are nice to have.
• Revenue and compliance controls (SOX) are nice to have.
• Familiarity with the broader ad-sales stack (order management, ad servers, and billing systems such as Zuora) is nice to have.

Skills

• Salesforce
• CRM
• Order Management System (OMS)
• Workato
• Boomi
• Apex
• Lightning
• REST
• Platform Events
• MuleSoft
• SOX Compliance
• AI best practices
• AI-assisted development tools
• Salesforce Media Cloud
• DocuSign
• Ironclad
• Zuora

Location

• Toronto area

Work Type

• Hybrid
• In-office

Experience Level

• Senior
• 7+ years
• 3+ years leading solution design and delivery
• 5+ years hands-on Salesforce administration and configuration
• 3+ years building custom Salesforce solutions
• 2+ years providing technical direction to or leading a team

Education Level

• Bachelor's degree in Business, Information Systems, Computer Science, or a related field, or equivalent practical experience.

Salary/Compensations

• CAD $129,000 - CAD $161,250

Benefits

• Extended health and dental coverage options
• Life insurance
• Disability benefits
• Mental health benefits
• Family building benefits
• Child care benefits
• Pet benefits
• Lyft funded Health Care Savings Account
• RRSP plan with company match
• Flexible paid time off policy (salaried team members)
• 15 days paid time off + additional day per year of service (hourly team members)
• 18 weeks of paid parental leave
• Subsidized commuter benefits
• Lyft ride credits

About the Company

• Lyft's purpose is to serve and connect.
• Lyft aims to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
• Lyft highly values having employees working in-office to foster a collaborative work environment and company culture.

Equal Opportunity

• Lyft is committed to creating an inclusive workforce that fosters belonging.
• Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy.
• Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.
• Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.