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About the Role

The Programmatic Solutions team is a dynamic, strategy-first unit focused on crafting cutting-edge digital products and solutions that drive performance, margin, and business results for clients. This role acts as a digital strategist and project manager, owning cross-channel digital strategies and interfacing with clients to solve complex business challenges using the latest media technology, rather than a hands-on keyboard buying role.

Responsibilities

Translate client briefs, business objectives, and target KPIs into holistic, cross-channel digital strategies.
Manage campaigns through cross-functional teams, orchestrating efforts across Planning, Activation, Measurement, and Data & Tech teams for flawless execution.
Lead strategic conversations and present recommendations to clients and internal leadership.
Oversee holistic digital strategies across display, video, audio, gaming, Connected TV (CTV), and high-level social environments.
Lead test-and-learn initiatives, exploring emerging platforms, AI-driven technologies, new YouTube products, and advanced programmatic DSP capabilities.
Partner with internal measurement teams to leverage reporting, Brand Lift Studies, Conversion Lift Studies, and Marketing Mix Modeling (MMM) insights to build performance stories.
Possess broad working knowledge of major DSPs (e.g., DV360, Amazon DSP, The Trade Desk) and ad tech capabilities.
Partner with creative teams on strategies such as DCO, high-impact units, and other innovative digital formats.

Requirements

3+ years of experience in programmatic/digital strategy, programmatic planning, or senior programmatic activation.
Solid understanding of cross-channel digital strategy including Display, Video, CTV, Audio, Gaming, and high-level Social Media execution.
Broad working knowledge of major DSPs (e.g., DV360, The Trade Desk) and ad tech capabilities.
Strong organizational skills with a proven track record of coordinating multiple internal teams and keeping complex projects on timeline.
Understanding of digital measurement tools, attribution models, and lift studies (Brand/Conversion Lift).

Skills

Programmatic strategy
Digital strategy
Programmatic planning
Programmatic activation
Cross-channel digital strategy
Display
Video
CTV
Audio
Gaming
Social Media execution
DV360
Amazon DSP
The Trade Desk
Ad tech
Project management
Organizational skills
Digital measurement tools
Attribution models
Lift studies
Brand Lift
Conversion Lift
DCO
High-impact units
Innovative digital formats
AI-driven technologies
Marketing Mix Modeling (MMM)

Location

Remote
Hybrid

Work Type

Hybrid

Experience Level

3+ years

Salary/Compensations

$65,000—$115,000 CAD

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
WPP is the creative transformation company, using the power of creativity to build better futures.
WPP Media is WPP's global media collective, bringing the best platform, people, and partners together to create limitless opportunities for growth.
WPP Media believes in the power of its culture and people, which elevates the delivery of exceptional experiences for clients and employees.
WPP Media is committed to employee growth and offers access to global WPP Media & WPP networks for professional development.
The company hosts employee resource groups and frequent in-office events.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
WPP Media is committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.