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About the Role

The Growth Marketing team is looking for a Performance Marketing Manager to own demand capture, converting demand into efficient, profitable revenue across our digital storefronts. This role calls for someone who can defend and grow profitability in a more expensive and more competitive market by bringing together deep channel expertise, a rigorous approach to creative testing, and strong measurement fluency.

Responsibilities

Own demand capture across retail media (Amazon, Walmart, etc.), search, programmatic, and social, including budget forecasting, channel allocation, and pacing.
Lead creative testing and analytics practice to diagnose creative fatigue early and identify performance drivers, then translate into a rolling refresh plan.
Manage day-to-day performance and output quality across agency partners, ensuring alignment to plan.
Drive incrementality with MMM outputs and testing to understand true media effectiveness and guide budget and channel decisions.
Monitor the competitive media landscape and translate insights into tactical responses.
Build working literacy in AI-mediated search and discovery (AEO) and flag implications for bottom-funnel strategy.
Manage the affiliate program to drive maximum ROI.
Bring a bias for action and rapid learning through agile testing (e.g., A/B tests) to identify growth opportunities.
Analyze campaign and creative data and provide clear, concise reporting on performance beyond platform-reported KPIs.

Requirements

5-7 years of experience in performance or digital marketing, with a solid track record of leading efficient, profitable media campaigns and scaling budgets.
Direct experience with creative testing, analytics tools (GA4, Tableau, Data Studio, or equivalent), and A/B testing or CRO strategies.
Strong business acumen and analytical rigour, including working familiarity with incrementality testing and marketing mix modelling.
Hands-on experience on Meta, TikTok, Google, and Reddit.
Comfortable leading cross-functional work in a fast-paced environment, from agency oversight to full project execution.
Motivated by ecobee's planet-positive mission.
The hired candidate will be required to complete a background check.

Skills

Performance marketing
Digital marketing
Creative testing
Analytics tools (GA4, Tableau, Data Studio, or equivalent)
A/B testing
CRO strategies
Incrementality testing
Marketing mix modelling
Meta
TikTok
Google
Reddit
Retail media (Amazon Advertising or Walmart Connect)
Cross-functional leadership
Agile testing

Location

Toronto, ON
US (remote ecopeeps)
Leeds, UK

Work Type

Hybrid
Remote

Experience Level

5-7 years

Salary/Compensations

$100,000 - $125,000 CAD

Benefits

Medical, dental and vision plans
Life, long-term disability, flexible spending and health savings accounts
Accrued paid time off
Paid Holidays (10 for Ontario, 11 for British Columbia)
RRSP retirement benefits
Variable compensation including short term and long-term incentives

About the Company

ecobee introduced the world’s first smart Wi-Fi thermostat to help millions of consumers save money, conserve energy, and bring home automation into their lives.
ecobee continues its pursuit to create technology that brings peace of mind into the home and allows people to focus on the moments that matter most.
ecobee takes pride in making a meaningful difference to the environment, all while being part of the exciting, connected home revolution.
In 2021, ecobee became a subsidiary of Generac Power Systems.
Generac introduced the first affordable backup generator and later created the category of automatic home standby generator.
Generac is committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid.
Together, ecobee and Generac take pride in making a meaningful difference to the environment.
We’re helping build the world of tomorrow with solutions that improve everyday life while making a positive impact on the planet.
Our products and services work in harmony to provide comfort, efficiency, and peace of mind for millions of homes and businesses.
We are a rapidly growing global tech company headquartered in Canada, in the heart of downtown Toronto, with an office in Leeds, UK, and remote ecopeeps in the US.
Our colleagues are proud to bring their authentic selves to work, confident that what we do is grounded in a greater purpose.
We’re always looking for curious, talented, and passionate people to join our team.

Equal Opportunity

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.