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About the Role

Ruder Finn is seeking a Vice President, Influencer Strategy to support healthcare and pharma clients. This strategic, client-facing leader will develop and oversee influencer strategies and programs, ensuring strategic and operational excellence, client service quality, account profitability, and organic growth.

Responsibilities

• Serve as a senior client contact, consistently providing excellent client/stakeholder management
• Provide senior level influencer strategy counsel across assigned client relationships
• Develop and oversee strategic influencer and creator programs that connect client priorities to audience needs, communities, brand narratives and measurable business objectives
• Translate complex client challenges into clear social and influencer strategies, providing a strong point of view on the role creators and communities can play within broader integrated communications programs
• Lead the development of branded and unbranded influencer strategies involving HCPs, KOLs, patients, caregivers, advocates, experts and relevant health communities, and provide senior oversight for campaign-based, always-on and ambassador-style creator programs
• Demonstrate a deep understanding of clients' businesses, audiences, competitive landscapes, industries and key stakeholders in order to provide proactive and relevant counsel
• Lead senior-level client meetings, confidently presenting and defending recommendations while influencing decisions and guiding clients through complex or changing situations
• Partner closely with MLR and communication stakeholders to guide influencer programs through appropriate review and approval processes
• Maintain working knowledge of relevant FDA, FTC, adverse event reporting, privacy and platform considerations as they relate to influencer programs
• Help establish client program goals, success measures and strategic frameworks and manage teams against those expectations
• Provide senior guidance on creator identification and selection, evaluating strategic relevance, credibility, audience composition and quality, engagement, content fit, cultural alignment and potential impact
• Build and maintain relationships across the creator and talent ecosystem, including creators, agents, managers, representatives, platform partners and other relevant industry contacts.
• Provide senior oversight across creator outreach, relationship development, briefing, content development, activation and campaign optimization
• Guide the development of creator briefs that establish clear brand, communications and business objectives while preserving the authenticity and creative flexibility necessary for effective creator storytelling
• Oversee approaches to creator deliverables, compensation, usage rights, exclusivity, content approvals and paid amplification in partnership with appropriate internal and client stakeholders
• Partner with analytics team to define meaningful KPIs and evaluate audience quality, engagement, content performance, conversation, awareness, consideration, traffic, conversion and other relevant outcomes
• Translate campaign performance into clear client insights, articulating what worked, what was learned, what should change and how those learnings should inform future strategy
• Provide leadership for influencer campaigns, creator-led events, product launches, brand experiences and other integrated programs

Requirements

• A minimum of 8+ years working in the influencer strategy space with significant experience in the healthcare and pharma industries
• Proven ability to serve as a strategic counselor to clients, translating complex business and communications objectives into clear, integrated influencer strategies and confidently presenting recommendations to senior stakeholders
• Demonstrated success leading complex, multi-channel influencer programs for healthcare, pharmaceutical, consumer health, or related clients, with the ability to connect creator marketing to earned media, social, paid, digital, experiential, partnerships, and broader integrated communications
• Commercial and entrepreneurial mindset, with a track record of identifying opportunities to grow existing business, contributing to new business development, shaping compelling proposals, and balancing creative ambition with scope, budget, and profitability
• Proven ability to navigate healthcare and pharmaceutical content review processes in partnership with medical, legal, regulatory, compliance, and communication stakeholders.

Skills

• Deep expertise in influencer and creator strategy
• Strong understanding of the creator ecosystem
• Social platforms
• Audience behavior
• Cultural trends
• Creator identification
• Brand safety
• Content strategy
• Amplification
• Measurement
• Unique considerations of healthcare and regulated communications

Location

• Remote

Work Type

• Full-time

Experience Level

• Vice President
• 8+ years

Education Level

• Bachelor’s degree in advertising, communications, public relations, marketing, or a related field preferred

Salary/Compensations

• $120,000 - $145,000

Benefits

• Medical
• Dental
• Vision
• Disability
• 401(k) matching
• Paid time off

About the Company

• Ruder Finn is a global company.

Equal Opportunity

• Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law.
• Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics.
• Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.