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About the Role
Shine is seeking a Senior Product Marketing Manager to own the strategy and execution for its Invoicing & Accounting products in the German market. This role involves managing two products, transitioning customers between brands, and driving market growth.
Responsibilities
- Own ongoing research rhythm in Germany, gathering insights from feedback, surveys, interviews, and data.
- Identify underserved customer segments and unaddressed use cases.
- Quantify new opportunities in local and global contexts.
- Surface relevant signals for roadmap prioritization and partner with PMs on discovery.
- Localize global positioning, messaging, and product narrative for the German market.
- Define segment-specific proof points and competitive angles.
- Shape plan differentiation, value per tier, and upsell triggers.
- Lead in-market GTM execution for launches, campaigns, and messaging rollouts.
- Own the product journey from first impression to ongoing engagement, including website presence, activation flows, and onboarding.
- Drive adoption, retention, and feature awareness tied to usage milestones.
- Equip local Sales and CS with messaging guides, competitive battlecards, and objection-handling frameworks.
- Provide focused launch briefings to improve customer conversations.
Requirements
- 6-8 years of experience in Product Marketing.
- Experience in fintech, accounting software, or B2SMB SaaS is a plus.
- Strong ability to size markets, track competitors, conduct interviews/surveys, and analyze dashboards.
- Proficiency in translating insights into sharp positioning and segment-specific value propositions.
- Experience running end-to-end product launches, including messaging, channels, campaigns, and internal enablement.
- Ability to keep Product, Sales, Marketing, and Support aligned.
- Comfort working with pricing and packaging, including value-based pricing, willingness-to-pay, and tiered plans.
- Hands-on experience creating AI agents, automating workflows, and using AI for efficiency.
- Fluent communication in English and German (C.1 / C.2 level).
Skills
- Product Marketing
- Market Intelligence
- Competitive Analysis
- Customer Research
- Segmentation
- Go-to-Market Strategy
- Positioning
- Messaging
- Product Lifecycle Management
- Sales Enablement
- Customer Success Enablement
- AI
- Pricing and Packaging
- English
- German
Location
- Berlin
- Remote
Work Type
- Hybrid
Experience Level
- Senior
About the Company
- Shine is a financial copilot for entrepreneurs and small business owners, now part of Cegid, a European leader in cloud software for finance and accounting.
- Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing.
- The company's mission is to restore the joy of running a business by ending wasted time on financial admin.
- Shine supports over 400,000 small businesses and, as part of Cegid, reaches over one million small businesses and 15,000 accountants across Europe.
- The team is multicultural, working from France, Germany, Denmark, and the Netherlands, contributing to a wider European network.
Equal Opportunity
- We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.