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About the Role

As a Manager of Retention Marketing, you will create communications and lifecycle programs to increase adoption and activation of DoorDash for Business products by company administrators and their employees. You will collaborate with product, engineering, operations, and marketing stakeholders to drive key business metrics using CRM channels like email, push notifications, SMS, and in-app messaging. This role is ideal for individuals who thrive in fast-paced environments, excel at navigating ambiguity, and possess a strong sense of ownership.

Responsibilities

Develop, test, and implement CRM strategies to improve key business metrics for DoorDash for Business.
Experiment with new strategies and CRM tactics to increase conversion and deliver a personalized end-user experience.
Create the strategy and framework to personalize communications based on administrator needs and their users' benefits.
Execute end-to-end campaigns from strategy brief, to campaign build, QA, and launch.
Manage cross-functional relationships with product marketing, operations, and product partners to lead channel communications strategy for DoorDash for Business programs, including testing, iteration, and scaling.
Manage the campaign strategy end to end, including driving the creative review process, collaborating with designers and copywriters, identifying target audience segments, and capturing feedback from multiple stakeholders.
Analyze campaign results, develop benchmarks, and create and share regular performance reports.
Align with partner teams regularly to share best practices and insights.

Requirements

5-7+ years of experience in marketing or growth overall; 4+ years of experience in lifecycle, email, CRM, or retention marketing.
Experience working in B2B / B2B2C is a plus.
Familiarity with CRM technology including ESPs (Braze experience is a plus), segmentation tools, and complex data structures and systems.
Strong analytical skills; able to create data-driven marketing campaigns and share impact.
A record of driving business results via cross-channel marketing campaigns.
Strong stakeholder management and interpersonal skills.
Familiarity with data visualization platforms such as Sigma, Tableau, etc.
Extremely organized, dependable, self-motivated & ability to multi-task.
Bachelor’s degree or equivalent experience.

Skills

CRM
Email Marketing
Retention Marketing
Lifecycle Marketing
B2B Marketing
B2B2C Marketing
ESP (e.g., Braze)
Segmentation
Data Analysis
Stakeholder Management
Cross-channel Marketing
Data Visualization (e.g., Sigma, Tableau)

Location

United States
Illinois
Colorado
NYC
Remote

Work Type

Full-time
Remote

Experience Level

Manager
4+ years in lifecycle, email, CRM, or retention marketing
5-7+ years in marketing or growth

Education Level

Bachelor's degree or equivalent experience

Salary/Compensations

$142,800—$210,000 USD

Benefits

Opportunities for equity grants
401(k) plan with employer matching
16 weeks of paid parental leave
Wellness benefits
Commuter benefits match
Paid time off
Paid sick leave
Medical benefits
Dental benefits
Vision benefits
11 paid holidays
Disability insurance
Basic life insurance
Family-forming assistance
Mental health program
Flexible paid time off/vacation (for salaried roles)
80 hours of paid sick time per year (for salaried roles)

About the Company

DoorDash's mission is to empower local economies.
DoorDash is a technology and logistics company that started with door-to-door delivery and aims to be the go-to for any and all goods.
DoorDash is growing rapidly and changing constantly, offering opportunities to share unique perspectives, solve new challenges, and own careers.
DoorDash is committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks.

Equal Opportunity

DoorDash is committed to growing and empowering a more inclusive community.
DoorDash hires and cultivates diverse teams of people from all backgrounds, experiences, and perspectives.
Barriers to success have no place at DoorDash.
People who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply.
Will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with applicable regulation (San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations).
If you need any accommodations, please inform your recruiting contact upon initial connection.