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About the Role
Gupta Media is seeking a Data Analyst I to join the Strategy & Analytics team. This role will support reporting, tracking, data analysis, advertising strategy, and visualization needs, working internally with paid media analysts and externally to provide clients with campaign insights.
Responsibilities
- Design and maintain customized dashboards that transform thousands of lines of data into clear, visual stories.
- Translate complex performance media metrics into digestible, client-ready reports via Google Sheets, Excel, and PowerPoint.
- Learn clients’ businesses to align media strategy with overarching business goals.
- Identify advertising trends across projects to help guide media buying decisions and optimize spend.
- Collaborate across teams to ensure tracking and measurement frameworks are scalable, accurate, and best-in-class.
- Act as a bridge between raw data and strategy.
- Use understanding of concepts like LTV, ROAS, and Incremental Revenue to lead discussions with clients.
- Gain trust and shareholder buy-in on media strategy and results.
Requirements
- Ability to analyze complex problems and work with data sets and documentation.
- Strong technical toolkit including SQL, Excel, and Google Data Studio/Data Visualization.
- Enjoy working with SQL on a day-to-day basis.
- Technically curious and resourceful with a natural ability to navigate and understand technical documentation.
- Ability to troubleshoot or build new solutions using technical documentation.
- Ability to communicate technical work clearly to a non-technical audience.
- Bachelor’s degree in a relevant field.
- Minimum of 1 year of experience working with complex datasets, preferably in a fast-paced environment.
- Authorized to work in the US.
Skills
- SQL
- Excel
- Google Data Studio/Data Visualization
- Marketing APIs
- BigQuery
- Snowflake
- ETL tools (Rivery, Supermetrics)
- Python
Location
- Office-first
Work Type
- Office-first
Experience Level
- 1 year of experience working with complex datasets
Education Level
- Bachelor’s degree in a relevant field
Salary/Compensations
- $70,000 - $85,000
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Pet insurance
- Flexible and Dependent Care Savings Accounts
- 401(k) with up to 5% Safe Harbor contributions
- Paid time off
- Paid family leave
- Commuting stipends
- Wellness stipends
- Opportunities for professional development and career growth
- Eligible to participate in annual bonus plan
About the Company
- Founded over 25 years ago on the idea that advertising could create huge leverage in clients' businesses.
- Initially focused on the entertainment industry, specifically live events and recorded music.
- Grown to include global brands, major sports franchises, and public sector institutions.
Equal Opportunity
- Fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences, and ideas.