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About the Role
The Captify UK Trading/Activation Team is seeking a Programmatic Strategist to manage and optimize media campaigns using Captify's unique search intelligence platform. This role offers extensive trading experience and a strong technical understanding of programmatic buying and RTB.
Responsibilities
- Manage and optimize media campaigns on the buy-side and sell-side.
- Optimize search intelligence video and display digital advertising campaigns.
- Set up deals with SSP partners and manage directly booked campaigns.
- Monitor campaign spend and performance to ensure client KPIs are met.
- Analyze data, identify behavioral trends for optimizations, and troubleshoot PMPs.
- Perform campaign QA and pacing checks.
- Optimize display advertising campaigns using Captify's unique data set.
- Set up and optimize programmatic, direct response, and brand advertising campaigns via RTB platforms.
- Troubleshoot and resolve PMP delivery and technical issues.
- Ensure timely deal creation, provide optimization suggestions, and troubleshoot campaigns.
- Provide inventory forecasts, data segments, optimizations, and campaign assistance to the commercial team.
- Coordinate and communicate across multiple teams, including Sales and Account Management, to maximize performance and revenue.
Requirements
- 1-2+ years of experience managing digital advertising campaigns.
- Strong organizational skills, attention to detail, diligence, and follow-through.
- Experience prioritizing multiple deadlines.
- Experience working on several platforms.
- Demonstrated expertise using Google Drive, Google Sheets, MS Office (with strong emphasis on Excel), Slack, and Salesforce.
- Great analytical skills; familiar working with and analyzing large amounts of data, and summarizing findings through reports.
- Self-starter and a go-getter; goal-oriented and able to work well in a fast-paced environment.
- Clear understanding of how to provide top-in-class client service.
Skills
- Programmatic buying
- RTB
- DSP usage
- SSP usage
- Data analysis
- Excel
- Google Drive
- Google Sheets
- MS Office
- Slack
- Salesforce
Location
- UK
Work Type
- Full-time
Experience Level
- 1-2+ years
Benefits
- Bupa HealthCare Plan
- Aviva Corporate Pension Scheme (with 3% Verve contribution)
- Personalized Benefits Platform (£50/month budget)
- 25 paid vacation days + 3 Wellness days
- Annual training budget
- Internal webinars
About the Company
- Captify is now part of the Verve Group, a global, end-to-end advertising technology business.
- Verve for Advertisers operates as a full-stack ad exchange connecting buyers with premium publishers across mobile apps, CTV, and digital screens.
- Captify's search intelligence platform provides deep understanding of consumer interests, motivations, and intentions in real time.
- The underlying machine learning technology transforms real search intent into actionable marketing strategies.
- Captify is regularly recognised for innovation and excellence in advertising technology, recently winning Campaign’s Ad Tech provider of the year award.
Equal Opportunity
- Verve provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.