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About the Role

You will make TUMO Berlin visible to teenagers, parents, schools, and partners. Your primary goal is to ensure that teenagers who would benefit most from TUMO learn about us and join. You will achieve this by planning online campaigns, creating content, managing our social media channels, and measuring the effectiveness of your efforts. You will collaborate closely with the Center team, our Marketing Manager, and the international TUMO network.

Responsibilities

Planning, production, and distribution of social media content (photos, graphics, Reels/videos, captions)
Managing our channels (Instagram, TikTok, YouTube, LinkedIn, Facebook)
Establishing and maintaining a social media workflow: editorial plan, asset library, brand consistency, approval processes
Maintaining a content calendar and editorial planning with the Center team
Building and managing a social media content team of teenagers, coaches, and workshop leaders at the learning center
Developing and managing online campaigns and ads, including budget responsibility
Further developing and maintaining our funnels
Analyzing performance and reporting results
Identifying and engaging with influencers and content creators
Maintaining and updating website content, including SEO optimization
Managing our asset libraries (photo database, templates, icons)
Supporting graphic design for other marketing materials
Ensuring legally compliant image releases, especially for minors
Collaborating with external service providers
Supporting events and trade fair appearances

Requirements

Several years of professional experience in online marketing
Experience in photo and video production
Proficiency with common content tools (e.g., CapCut, Premiere Pro, Canva, Adobe Creative Suite)
Knowledge of current social media trends, sounds, and formats
Experience with online campaigns: audience targeting, budget management, testing, retargeting (including tools like Google Ads and Meta Business Suite)
Analytical understanding of KPIs and reporting tools (e.g., Google Analytics)
Fluent German (C2) and good English for collaboration within the international TUMO network
Data literacy: deriving decisions from analytics and ad reports
Hands-on mentality: filming, editing, and posting yourself
Creativity and speed to react promptly to trends
Structured, organized approach to work for processes and editorial planning
Patience and pedagogical skills in dealing with teenagers and their parents
Strong communication skills within the team

Skills

Photo production
Video production
Content creation tools (CapCut, Premiere Pro, Canva, Adobe Creative Suite)
Social media trends
Online campaign management
Google Ads
Meta Business Suite
KPI analysis
Reporting tools (Google Analytics)
SEO optimization
Graphic design
CMS knowledge (WordPress)
Funnel and landing page builders (Perspective)
Design tools (Photoshop, InDesign, Illustrator)

Location

Berlin

Work Type

Part-time (32 hours per week)
Temporary
Flexible working hours
Mobile working (by arrangement)

Experience Level

Several years of professional experience in online marketing

Salary/Compensations

Compensation based on TVöD Bund

Benefits

Deutschlandticket Job
Access to Urban Sports Club Business
Flexible working hours
Mobile working
Opportunity for growth and increased responsibility in marketing

About the Company

TUMO Germany is an innovative educational program offering teenagers aged 12-18 the opportunity to develop creative and technical skills in areas such as animation, programming, music production, and design.
Our unique learning concept combines self-directed learning with practical workshops, guided by experienced coaches.
In Germany, we bring this forward-thinking educational idea to modern learning centers, creating an inspiring space for young talent.
Join our team and help shape the future of digital education!