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About the Role

We are looking for our first Strategy Director on the ground in the US to play a key role in our agency's growth. You will lead and deliver pitch work in partnership with our VP of New Business and our Chief Creative Officer, as well as lead award-winning work for our clients. You will benefit from the support and leadership of our established UK Strategy department, under the wing of our Chief Strategy Officer. Strategists at Born Social get their kicks from the thinking over the doing, have a deep understanding of how brands can be built in the social era, get excited by a killer deck, and push the creative work built from them. You understand how to best present ideas and build relationships with senior client teams. As a leader of this function, you will push our thinking forward.

Responsibilities

Set the standard for innovative research and effective strategies aligned to our client's business goals.
Drive measurable effectiveness of all work.
Write and deliver strong creative briefs that push the standard of our work.
Partner with our creative leaders to bring ideas to life.
Build stories that persuade and manage client rooms as a senior voice.
Establish strategic long-term client relationships.
Lead in new business pitches, thought leadership, and external marketing initiatives.
Build and nurture a team to create a high-performance culture that reflects our values, supports development, and enables talent to thrive.

Requirements

Expertise in defining and implementing social-first strategies, leveraging tools and technologies to enhance strategic output, efficiency, and measurable results.
Seasoned storyteller, who can build influence and authority swiftly.
Strong relationship-building skills, particularly with senior clients (e.g., CMOs, Marketing Directors) and cross-agency partners, with the ability to position the agency as a strategic leader.
Skilled in driving revenue growth and collaborating with client services to expand opportunities, while ensuring accurate resource scoping and commercial success.
Leadership experience with a track record of building high-performing, engaged teams by implementing growth plans and ensuring effective resource allocation.
Strong planning, organisational, and collaborative abilities to support department vision, uphold agency standards, and deliver goals.

Skills

Social-first strategies
Storytelling
Relationship-building
Revenue growth
Team leadership
Planning
Organisation
Collaboration

Location

New York

Work Type

Hybrid Working
3 days in office per week

Experience Level

Director level

Salary/Compensations

$160,000 to $180,000

Benefits

20 days vacation a year + 12 public holidays
Full Paid Medical Insurance (including dental and vision)
Annual performance bonus
401k matching plan
Gym Membership contributions
Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
Free home office chair and screen
Quarterly team offsites / Regular socials
Free Citibike membership
Recruitment referrals bonus
Agile working policy

About the Company

Born Social is a social-first creative agency that brings brand building into the social era.
We have a track record of delivering transformation for iconic brands like Guinness, Ford, and Barclays, led by our team of social natives and brand experts, underpinned by technology.
Backed by the strength of a brilliant business that's proudly B-Corp certified, we're consistently recognized as one of the best places to work.
We're powered by Croud, a leading performance marketing agency. As agencies, we work closely to help brands bring creative and performance together.
You’ll benefit from being part of the Croud Group, office, and team.

Equal Opportunity

We celebrate different ideas, perspectives, and backgrounds here at Born Social. As an equal opportunities employer, we believe in the power of an inclusive and representative team.
We welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status.
We don’t simply comply with the Equality Act, we go further and take pride in building a stronger and more creative work environment, committed to inclusion, diversity, and representation.
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, ethnicity, age, disability or sexual orientation.
All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.