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About the Role

The Senior Manager of Content and Communications leads multichannel storytelling and media outreach to advance the university's reputation, support enrollment, engage alumni, and enhance the campus community. This role develops and implements strategic initiatives to elevate institutional reputation, support revenue generation, and engage key audiences.

Responsibilities

• Drive the university's digital storytelling footprint by leading the development of integrated content strategies and maintaining a centralized editorial calendar.
• Align content with institutional positioning to deliver brand-consistent messaging that supports student recruitment and retention, alumni/donor engagement, and overall community impact.
• Elevate storytelling quality by championing narratives that highlight faculty expertise, research, student success, and donor/alumni impact to inspire and engage target audiences.
• Partner with key institutional stakeholders to identify high-impact storytelling opportunities.
• Drive multi-channel audience engagement by owning the university's social media editorial calendar and directing content distribution across all major social platforms and the News Center.
• Leverage data and emerging trends to measure content performance, provide data-driven recommendations to leadership, and integrate innovative digital strategies.
• Develop and execute proactive media outreach to advance strategic goals, elevate reputation, and secure high-impact placements.
• Drive earned media opportunities by strategically positioning faculty and staff thought leadership against timely trends; author high-level communications materials.
• Serve as the primary point of contact for incoming media inquiries while managing the journalist database, coordinating press events, and providing interview preparation.
• Collaborate with the Senior Director of Content and Communications to implement internal communication strategies.
• Advise senior leadership on communication opportunities and challenges, collaborating with campus partners to ensure message alignment and amplification.
• Support senior leadership through the Crisis Management Team with issues management, crisis response, and reactive media inquiries.
• Perform other duties as assigned.

Requirements

• Bachelor's degree (or equivalent experience) in Communications, Public Relations, Marketing, Public Affairs, or a related field.
• 5 to 8 years of professional experience in integrated marketing and communications.
• Proven track record in digital storytelling, media relations, internal communications, and crisis messaging.
• Strong strategic planning skills, with experience optimizing and distributing multi-channel content for both internal and external audiences.
• Proven experience developing and implementing comprehensive communications plans, including drafting high-level strategy documents and defining core messaging.
• Experience advising on or supporting executive communications, reputation management, and crisis communications.
• Demonstrated success developing and managing editorial calendars and overseeing complex content lifecycles.
• In-depth understanding of the media landscape with a network of press contacts and a track record of securing strategic, high-impact media placements.
• Exceptional professional judgment with the ability to manage complex stakeholder relationships, navigate ambiguity, and drive projects independently.
• General working knowledge of issues in higher education.
• Familiarity with University policies and operations.

Skills

• Digital storytelling
• Media relations
• Internal communications
• Crisis messaging
• Strategic planning
• Content optimization
• Content distribution
• Communications plan development
• Executive communications
• Reputation management
• Editorial calendar management
• Content lifecycle management
• Media landscape understanding
• Press contact networking
• Stakeholder relationship management
• Social media strategy
• Data analysis for content performance
• Media outreach
• Thought leadership positioning
• Press release writing
• Op-ed writing
• Pitch writing
• Talking points development
• Media advisory writing
• Journalist database management
• Press event coordination
• Interview preparation
• Internal communication strategy implementation
• Issues management
• Crisis response

Location

• Austin, Texas

Work Type

• Full-time

Experience Level

• Senior Manager
• 5 to 8 years of professional experience

Education Level

• Bachelor's degree or equivalent experience

Benefits

• Medical & Rx Coverage (HSA Available)
• Dental
• Vision
• Flexible Spending Accounts
• Short Term Disability (STD) Insurance
• Long Term Disability (LTD) Insurance
• Life & Accidental Death & Dismemberment (AD&D) Insurance
• Employee Assistance Program (EAP)
• Pet Insurance
• Annual Leave & Paid Sick Leave
• Retirement Plan – (TIAA) Employee 5%/Employer Match 7%
• Tuition Benefits
• Paid Holidays
• Services & Discounts

About the Company

• Founded in 1885 by the Congregation of Holy Cross, St. Edward's University is a private, Catholic liberal arts institution of more than 4,600 diverse students located in Austin, Texas.
• St. Edward's emphasizes critical thinking and ethical practices, as well as small classes, personalized learning and exciting internship opportunities.
• The community atmosphere extends to the approximately 800 faculty and staff who work together to make the university a welcoming yet challenging environment for students.

Equal Opportunity

• St. Edward's University, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action.
• The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.