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About the Role

As part of the Demand Generation team, you will drive integrated demand generation, account engagement, and pipeline acceleration across Okta’s highest-value account segments. You will support both Strategic and Key Accounts Marketing teams by executing a multi-channel integrated framework that moves target accounts through the buyer journey. This role requires a collaborative, energetic, creative, team-minded, and detail-oriented marketer who will establish foundational mechanisms, optimize programs, and leverage AI to streamline workflows.

Responsibilities

Support campaign and program builds by partnering with regional marketing managers on setup, asset coordination, and logistics for events and ABM campaigns.
Optimize multi-channel nurtures and customer journeys by analyzing and updating email nurture sequences to improve account engagement and conversion.
Maintain visibility and alignment across team initiatives by staying informed of all active regional campaigns and updating central communication mechanisms, field newsletters, and team playbooks.
Serve as a key data and operational problem solver by troubleshooting data discrepancies, lead routing issues, and campaign tracking errors.
Manage comprehensive event logistics and vendor relations, including venue sourcing, platform setup, swag, and PO creation.
Instill and maintain foundational team mechanisms, tracking systems, and operational templates to drive execution rigor and consistency.
Leverage AI tools and automated workflows to streamline daily operations, optimize reporting, and automate repetitive tasks.
Foster strong cross-functional partnerships with Sales, SDRs, Campaigns, Strategic Events, and Product Marketing to align on priorities and drive shared revenue outcomes.
Lead field sales communication efforts by owning and delivering weekly strategic field marketing newsletters and campaign alerts.
Manage centralized tools and playbooks to increase field visibility, standardize marketing plays, and drive field adoption.
Oversee campaign enablement and lead management by building localized registration pages, crafting invite copy, and establishing post-event lead routing.
Architect automated follow-up sequences to alert SDRs for engagement, providing templated messaging, conversation starters, and account intelligence.
Develop and standardize actionable reporting frameworks for event registration, attendance tracking, and target account intent.
Empower sales and marketing teams with data-driven insights to pivot strategies, evaluate program ROI, and optimize regional targeting.

Requirements

2+ years of professional B2B tech marketing experience (field marketing, demand generation, or account-based marketing preferred).
Experience with marketing and sales technology, including CRM (Salesforce) and Marketing Automation platforms (e.g., Marketo, Eloqua).
Familiarity with ABM platforms and modern tools (e.g., 6sense, Demandbase), event management software (e.g., Splash, Zoom), and project management applications (e.g., Asana).
Familiarity with Generative AI tools (e.g., Gemini, Claude) to accelerate content creation, automate workflows, and analyze program performance.
Strong analytical abilities with a passion for working with data, analyzing outcomes, and scoping out key insights.
Exceptional written, verbal, and presentation communication skills with a keen attention to detail.
Self-starter mindset who excels at multitasking, thrives in a fast-paced environment, and demonstrates a positive, team-first growth mindset.
Ability to work independently with occasional support, while maintaining high collaboration across teams.
Ability to travel within the region for key meetings and event execution as required (approx. 10–20%).

Skills

Demand Generation
Account Engagement
Pipeline Acceleration
Multi-channel Marketing
Account-Based Marketing (ABM)
AI Tools
Automation
Salesforce
Tableau
Event Logistics
Vendor Relations
Project Management
Data Analytics
Reporting
Communication

Location

Hybrid

Work Type

Hybrid

Experience Level

2+ years of professional B2B tech marketing experience

Education Level

Bachelor’s Degree; Marketing, Communications, or Business preferred.

Salary/Compensations

$80,000—$110,000 USD (California, Colorado, Illinois, New York, Washington)
$69,000—$94,600 CAD (Canada)

Benefits

Equity (where applicable)
Bonus
Health, dental and vision insurance
401(k)
Flexible spending account
Paid leave (including PTO and parental leave)
RRSP with a match (Canada)
Healthcare spending (Canada)
Telemedicine (Canada)

About the Company

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app.
Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
We celebrate a variety of perspectives and experiences.
We are building a world where Identity belongs to you.
Our global community, spanning over 20 offices worldwide, is united by a drive to innovate.
Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran.
We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process.