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About the Role

The Manager, Social Strategy will be the key operational and strategic lead bridging channel strategy, social publishing, and performance distribution. This role focuses on platform strategy, managing the publishing workflow, monitoring community management, and partnering with the biddable team to execute, optimize, and amplify content. While focusing on organic social strategy and Sprout Social operations, this role also supports integrated digital media planning and performance analysis.

Responsibilities

Serve as the go-to expert on social platform specifications, publishing mechanics, formats, and algorithm updates, with mastery of TikTok and legacy channels (Meta, LinkedIn, YouTube, X).
Act as the primary administrator and power user for Sprout Social, managing editorial calendars, scheduling and publishing assets, setting up social listening queries, and pulling performance reports.
Partner daily with internal Biddable (Paid Social/Search) teams to align organic content schedules with paid promotion, ensure proper tracking/tagging, and advise on organic post boosting and paid amplification strategies.
Build actionable social distribution playbooks and framework guidelines to ensure content is published at optimal times, in the correct formats, and aligned with platform best practices.
Monitor published organic content and brand channels, establish comment moderation and escalation workflows for sensitive topics, and ensure all publishing adheres to regulatory or compliance guidelines.
Utilize Sprout Social and native platform tools to monitor brand sentiment, audience conversation, and campaign benchmarks, translating platform data into actionable insights.
Participate in the media planning process for top-tier clients, helping build tactical plans, digital strategies, and client presentations.
Assist with day-to-day planning, performance tracking, budget monitoring, and reconciliation for integrated media activities.
Conduct post-campaign analysis using Excel/Google Sheets and platform analytics to evaluate cross-channel performance and offer strategic recommendations.
Maintain operational relationships with digital publishers, adtech vendors, and platform representatives to explore new ad formats and platform capabilities.

Requirements

5+ years of dedicated digital and social media experience in an agency, brand, or media environment.
Proven SME-level knowledge of TikTok and Sprout Social (specifically around scheduling, publishing, social listening, workflows, and analytics modules).
Demonstrated experience managing content distribution workflows and editorial calendars across multiple channels.
Strong experience partnering directly with biddable/paid social media teams to coordinate paid amplification, post boosting, and integrated performance tracking.
Experience in client service or project management, with a track record of presenting performance insights clearly to stakeholders and navigating integrated teams.
Strong analytical capability with proficiency in Excel/Google Sheets and social data extraction.
Obsessive attention to detail with high organizational standards for digital operations and scheduling accuracy.

Skills

TikTok
Sprout Social
Meta
LinkedIn
YouTube
X
Excel
Google Sheets

Location

New York, NY

Work Type

Hybrid

Experience Level

5+ years

Education Level

Bachelor’s degree in Marketing, Communications, Business, or related practical experience.

Salary/Compensations

$90,000 - 100,000 USD per year