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About the Role
This role focuses on producing high-performing paid social content, primarily for Meta, Pinterest, and YouTube. You will spend most of your time on set, both in front of and behind the camera, translating briefs from our performance creative team into engaging, brand-compliant content. Confidence on camera, a strong sense of creative execution, and a performance mindset are crucial, as you will use data and learnings to continuously improve your content. A small portion of the role (approx. 10%) will involve organic social content.
Responsibilities
- Produce short-form videos for Meta (Instagram & Facebook), YouTube Shorts/Ads, and Pinterest, including product-focused content, team member/expert interviews, and selfie content.
- Create high-quality photos and assets for static creatives such as images, carousels, and thumbnails.
- Develop innovative ideas for product presentation, thinking outside the box to ensure continuous and diverse content for Meta.
- Execute briefs from Creative Strategists, delivering high-quality content reliably and on time.
- Work with provided scripts, shot lists, and creative directions while contributing own ideas and experience.
- Analyze creative performance with the performance team and apply learnings to future shoots.
- Utilize basic performance data like CTR, CVR, CPA, and Watch Time to suggest production optimizations and test new hypotheses.
- Plan shoots to enable rapid production of multiple creative variants for A/B testing.
- Plan and organize shoots, managing equipment, talent, props, styling, and on-set timing.
- Ensure video and image materials are properly documented, secured, and structured in the Asset Library for the editing team.
- Adapt existing content monthly for organic feeds, Stories, and Reels in collaboration with the marketing team.
- Fulfill short-notice requests from other teams for organic posts as needed.
- Ensure all produced content adheres to Brand Guidelines and visual standards.
- Maintain high-quality standards for food styling, lighting, and image composition on set.
Requirements
- Experience in producing engaging video content; portfolio or work samples required.
- Genuine interest in health and wellness, with the ability to speak confidently and authentically about these topics.
- A good eye for visual storytelling and styling, understanding social media and what content grabs attention.
- Solid understanding of various social media platforms (Instagram, TikTok, YouTube, Meta, Pinterest, Reddit) and their algorithms.
- 2+ years of experience in content production within a fast-paced, dynamic environment without compromising quality.
- Native-level German and fluent English proficiency are essential; speaking German on camera is a key part of this role.
- Reside in Berlin and be available to be in the office at least 3 days per week.
- Experience with food styling or social ads is a plus.
Skills
- Video production
- Content creation
- Social media marketing
- Performance marketing
- Visual storytelling
- Styling
- Food styling
- Social ads
Location
- Berlin
- Remote
Work Type
- Hybrid
Experience Level
- 2+ years
Benefits
- Free lunch at the office
- 30% employee discount on Every products
- Subsidized Deutschlandticket
- Urban Sports Club membership
- 30 vacation days per year
About the Company
- We aim to simplify healthy living.
- The future lies in delicious, sustainable food options that inspire better eating habits.