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About the Role

The Associate Director of Advancement Communications develops, coordinates, and executes communications to support annual giving, constituent engagement, and College Relations priorities. This role manages communication projects from concept to completion, oversees digital channels, and collaborates with the Annual Giving team on fundraising campaigns.

Responsibilities

• Develop and maintain an annual communications calendar supporting annual giving, engagement, stewardship, and College Relations.
• Serve as the embedded communications partner for the Annual Giving team, coordinating multi-channel fundraising campaigns and developing donor-facing communications.
• Manage project timelines, production schedules, and approval processes for multiple projects simultaneously.
• Monitor and report on communications metrics, recommending improvements for engagement and fundraising success.
• Maintain project management assets, including files, templates, mailing lists, and communications materials.
• Draft, edit, and proofread fundraising appeals, donor impact reports, event invitations, and other donor-facing communications.
• Administer and optimize the College Relations email marketing platform and website, including segmentation, testing, deployment, analytics, and maintenance.
• Develop and implement social media strategies to strengthen relationships with alumni, donors, parents, and friends.
• Create engaging social media content, monitor conversations, analyze performance metrics, and identify opportunities for increased engagement.
• Ensure all communications adhere to institutional brand standards, style guidelines, visual identity, and messaging priorities.
• Manage relationships with external vendors, including graphic designers, printers, and mail houses.
• Prepare project specifications, coordinate production schedules, review proofs, and monitor vendor quality.

Requirements

• Bachelor’s degree and/or 5+ years of relevant experience in communications, marketing, or advancement, preferably in higher education or nonprofit settings.
• Familiarity with fundraising principles and alumni engagement best practices.
• Excellent written, verbal, and interpersonal communication skills.
• Exceptional writing, editing, proofreading, and storytelling skills with superior attention to detail.
• Experience writing content for print, social media, and web.
• Demonstrated ability to develop and execute multichannel communication strategies.
• Experience in email marketing and social media marketing is required.
• Strong organizational, planning, and project management skills.
• Ability to analyze and interpret data to guide communication strategies.
• Collaborative mindset and ability to work effectively in a deadline-driven environment.
• Finalists for hire will undergo a background check including education, employment, and criminal convictions.

Skills

• Graphic design experience is strongly preferred.
• Working knowledge of Google Workspace, MS Office, AI platforms, Adobe Creative Cloud, Canva, GiveCampus, Salesforce or comparable platforms is desirable.

Location

• Schenectady, NY

Work Type

• Regular full time

Experience Level

• 5+ years of relevant experience

Education Level

• Bachelor’s degree

Salary/Compensations

• $70,000 to $76,000

Benefits

• Generous Vacation, Sick, and Personal Time
• Winter Recess Break in Addition to Paid Holidays
• Healthcare: Medical (PPO & HDHP), Dental, and Vision Insurance
• Flexible Spending and Dependent Care Accounts
• Free On-Campus Fitness Facility Access
• Discounts for On-Campus Wellness Programs
• Pre and Post Tax participation in a 403(b) Retirement Plan
• Salary Continuation Program in the event of Disability
• Tuition Exchange

About the Company

• Union College participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

Equal Opportunity

• We know some job seekers may not apply for career opportunities unless they meet every qualification in the position description including the preferred qualifications. We are most interested in hiring the best staff and faculty colleagues, and recognize that a successful candidate may come from a less traditional career path. We encourage you to apply, even if you don’t believe you meet every one of our preferred qualifications.