Consumer Insights Manager - Innovation and Campaign Development (mat cover FTC) at Anglo American / De Beers Group | England, GB | Rezi

Consumer Insights Manager - Innovation and Campaign Development (mat cover FTC) at Anglo American / De Beers Group

Consumer Insights Manager - Innovation and Campaign Development (mat cover FTC)

Anglo American / De Beers Group · England, GB

2 weeks ago

Consumer Insights Manager - Innovation and Campaign Development (mat cover FTC)

Anglo American / De Beers Group · England, GB

18 days ago
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About the Role

This role is responsible for delivering end-to-end, insight-led campaign and innovation enablement, ensuring consumer, cultural, and performance insights are integrated into decision-making. The role translates data and research into clear, actionable narratives that shape campaign development, innovation pipelines, and brand growth decisions. It plays a critical role in moving insight from validation support to early-stage influence, enabling stronger ideas, better execution, and measurable business impact. This is a fixed-term contract covering maternity leave.

Responsibilities

  • Establish and embed a rigorous insight-led comms and innovation development process across key projects.
  • Design and operationalize early-stage concept exploration approaches.
  • Partner with Innovation, Comms teams and agencies to identify strong territories and develop differentiated concepts.
  • Define and apply end-to-end development funnels.
  • Ensure clear campaign objectives, JTBDs and KPIs are defined upfront and embedded into creative briefs.
  • Establish a coherent campaign tracking and effectiveness framework.
  • Ensure consistent tracking across brand, media, social, PR and performance signals.
  • Partner with media agencies and internal stakeholders to ensure measurement answers business questions, not just media metrics.
  • Lead post-campaign learning loops, translating results into clear “what worked / why / what next” recommendations.
  • Integrate learning into future briefs, innovation pipelines and investment decisions.
  • Support the development of Demand Spaces and opportunity prioritisation frameworks in partnership with analytics/strategy teams.
  • Translate analytical outputs into clear commercial narratives (What → So What → Now What).
  • Ensure insights are activated into campaign briefs, innovation focus areas and brand prioritisation.
  • Contribute to defining Right to Win logic and growth opportunities across categories and brands.
  • Combine consumer, cultural, behavioural and performance data into cohesive insight frameworks.
  • Provide clear, insight driven POVs on what exploration, refinement and validation are required at each stage of development.
  • Act as a connector across Insights, Innovation, Comms and Agencies, ensuring alignment and flow of learning.
  • Challenge briefs and projects that lack sufficient early-stage learning or clarity of objectives.
  • Support evolution towards decision driven measurement frameworks, linking consumer insight to business outcomes.
  • Integrate multiple sources (research, tracking, digital signals) into coherent insight narratives.
  • Contribute to building a more forward-looking, insight-led approach to campaign and innovation decisions.

Requirements

  • Strong experience in consumer insight, market research or brand strategy.
  • Proven ability to translate research into clear recommendations and actionable outputs.
  • Experience supporting campaign development, innovation pipelines or comms strategy.
  • Strong understanding of qualitative and quantitative methodologies.
  • Ability to integrate multiple data sources into clear narratives.
  • Effective stakeholder management and collaboration across functions and agencies.
  • Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.

Location

  • London

Work Type

  • Fixed term contract

Benefits

  • 27 days’ annual leave plus bank holidays, with the option to buy or sell leave.
  • Pension scheme with minimum 4% employee contribution plus 11% company contribution.
  • Company-funded Private Medical Insurance (Bupa), with options to upgrade or extend cover.
  • 24/7 confidential Employee Assistance Programme.
  • Access to a Mental Health First Aider network.
  • Wider wellbeing resources.
  • Access to flexible benefits platform including holiday trading, travel insurance, dental cover, critical illness protection, retail vouchers.
  • Opportunities to participate in Anglo American share plans, including Free Shares, SIP and SAYE.
  • Employee discounts, staff discount options, and onsite benefits where available.

About the Company

  • De Beers Group's purpose is to Make Life Brilliant. They believe a sustainable business is purposeful, competitive, resilient, and agile. They solve physical challenges of mining through innovation and seek responsible ways to do business. Sustainability is at the heart of their decision-making.
  • De Beers London is a globally recognised diamond jewellery Maison, known for its leadership and expertise in diamonds. They offer a distinctive connection to the source with a unique diamond-first approach.
  • De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences. Their high jewellery collections showcase artistry and craftsmanship, celebrating rare diamonds through innovative designs.
  • De Beers Group has a rich history and a sparkling future. Since 1888, their experts have searched the world for nature’s most precious gem. They want their diamonds and business to make life brilliant for their people, customers, and the world.
  • Venetia Mine is part of De Beers Group Managed Operations Business, integrating mines, operations, and support functions in Canada and South Africa to shape a safe, sustainable future.
  • Safety first is a way of life. They are unconditional about the safety, health, and well-being of their colleagues and communities. They aim to lead the industry by investing in innovation to protect people.
  • They are committed to promoting an inclusive and diverse workplace where every colleague is valued and respected. They provide equality of opportunity to enable everyone to fulfil their potential.
  • Building Forever is key to their purpose, representing their ambitious and holistic sustainability framework. It is central to their ability to deliver long-term value to their communities and partners, shaping how they protect their social and environmental license to operate, build a long-term legacy, and earn consumers’ trust.

Equal Opportunity

  • We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential.
  • Referral incentive applicable: This opportunity is open to a paid referral incentive according to the Referral Policy. Referral incentives are applicable to De Beers Group internal employees only.