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About the Role

Solutions Architect with expertise in integrating Customer Data Platforms and marketing automation tools. This role offers expert consultation to clients, influencing their tech stack and driving technical outcomes.

Responsibilities

• Guide CDP and/or Marketing Automation system implementations from start to finish, including documentation, planning, and writing requirements.
• Identify and recommend technology solutions to business challenges, suggesting new tools and optimizing current ones.
• Design complete Martech stacks from scratch.
• Provide specifications and requirements to the internal technical team, collaborating with project managers and engineers.
• Lead implementation projects and communicate project deliverables to clients.
• Act as a Subject Matter Expert in sales presentations and client meetings, confidently discussing deliverables, ideas, and best practices.
• Provide marketing analytics and reporting support, understanding user journeys, marketing automation, and customer data.
• Understand multi/omnichannel transactional and marketing messaging.
• Understand user states, events, and user journey mapping.
• Lead multi-tool MarTech implementations, including CDP and Marketing Automation Platforms, based on business use cases and prioritization.
• Assist in creating new marketing programs by translating technical requirements into code for data sources and their flow to destinations.
• Manage marketing automation migrations, ensuring proper data schemas for existing lifecycle programs, optimizing for new use cases, and enabling clients with new tool features.
• Optimize existing client lifecycle programs by improving data accuracy, identifying schema improvements, and finding efficiencies for personalized messaging.

Requirements

• Determine cross-platform technical requirements for MarTech stack tools.
• Design and implement solutions within CDPs such as Segment, Rudderstack, mParticle, or Tealium.
• Configure automated campaigns and journeys within Lifecycle marketing tools such as Braze, Iterable, Klaviyo, or customer.io.
• Experience with other MarTech stack tools, including analytics, enrichment, and attribution.
• Understand multi/omnichannel transactional and marketing messaging.
• Understand marketing attribution and audit platform integrations and attribution data.
• Proficient with JSON or SQL/data modeling best practices.
• Experience in data activation using reverse ETL tools like Hightouch or Census.
• Proficient with scripting languages and lambda functions.
• Ability to clearly articulate and present technical topics to a non-technical audience.
• Superior written skills, organization, email etiquette, and communication skills.
• People-oriented with a good attitude, friendly demeanor, and thrives in a team environment.
• Excellent attention to detail, with the ability to comprehend and break down information from emails and documents into tasks.
• Self-starter and motivated.
• Platform experience with Shopify or Magento.

Skills

• Customer Data Platforms (CDP)
• Marketing Automation
• MarTech
• AdTech
• Data Activation
• Reverse ETL
• JSON
• SQL
• Data Modeling
• Scripting Languages
• Lambda Functions
• Analytics
• Enrichment
• Attribution
• Multi/Omnichannel Messaging
• User Journeys
• Shopify
• Magento

Location

• Canada (ET or PT hours)
• Spain (ET or PT hours overlap)

Work Type

• Full-time
• Hybrid
• Remote

Experience Level

• Solutions Architect
• Full-time career in MarTech, AdTech, and product

Benefits

• Agentic Delivery
• Broaden skills on engagements with international brands
• Inclusive and safe environment
• AI & Strategic Upskilling
• Generous training budgets
• Mentorship
• Generous vacation policy
• Customizable extended health and dental plan
• Flexible work arrangements

About the Company

• APPLY is the Agentic Customer Experience (ACx) partner for ambitious consumer and entertainment brands.
• Brings together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability.
• Designs and delivers agentic solutions that turn CX vision into commercial reality.
• Partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz.
• Marketing Services division is a rapidly expanding full-service Martech team with global members.
• Specializes in cross-channel content strategy, creation, and distribution (email, paid social, push, SMS), and MarTech implementations.
• Works with over 50 clients, ranging in size from YETI, Upside, and Nutrafol to A+E Networks, Afterpay, and Stanley Black & Decker.
• People are at the core of everything we do.
• Provides modern tools, systems, and approaches.
• Values time, safety, and health.
• Strives to build a work community where employees can thrive and grow.

Equal Opportunity

• APPLY is a safe, respectful, and inclusive community where differences are celebrated.
• Committed to equal opportunity and fostering a workplace where everyone belongs.
• Learn more in our Diversity, Equity, and Inclusion (DEI) section.
• For recruitment accommodations, please email careers@applydigital.com.