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About the Role
As Regional Marketing Manager for Italy, Iberia and Eastern Europe, you will transform regional marketing into a growth engine, building pipeline, strengthening brand, and supporting commercial ambitions in key European markets. This hands-on role requires a blend of strategic planning and execution, involving campaign delivery, event management, and account-based marketing to achieve measurable commercial impact. You will collaborate closely with regional Sales teams and cross-functional partners to align regional activities with the overall go-to-market strategy.
Responsibilities
- Develop and execute regional marketing plans across Italy, Iberia and Eastern Europe to build pipeline, enhance brand awareness, and support commercial objectives.
- Adapt global campaigns, messaging, and marketing initiatives for regional audiences and customer needs.
- Partner closely with regional Sales teams to identify target accounts and align marketing activity with commercial priorities.
- Develop and execute account-based marketing programs for priority enterprise accounts, creating tailored campaigns to support engagement throughout the buying journey.
- Plan and deliver regional events, including industry conferences, executive roundtables, customer events, and partner activities.
- Execute demand generation campaigns to create qualified opportunities and nurture prospects through the sales funnel.
- Collaborate with Growth Marketing, Brand & Communications, and Solutions Marketing to effectively execute global initiatives at a regional level.
- Work with Enfuce's Partnerships team and local partners on joint marketing initiatives to extend reach.
- Define success measures for campaigns, events, and ABM programs, using performance data to optimize activity and demonstrate commercial impact.
- Share regional insights and recommendations to improve future marketing and go-to-market strategies.
Requirements
- Five or more years of experience in B2B marketing, ideally within SaaS, fintech, or payments.
- Strong, demonstrable experience developing and executing account-based marketing programs for enterprise customers.
- Proven experience delivering regional marketing programs that contribute to demand generation and pipeline growth.
- Strong experience organizing and delivering high-quality events that create meaningful customer engagement and commercial impact.
- A hands-on approach with the ability to move comfortably between strategy and execution.
- Strong commercial awareness and experience partnering closely with Sales teams around target accounts and pipeline objectives.
- Excellent project management and organizational skills, with the ability to calmly manage multiple campaigns, events, and stakeholders simultaneously.
- Experience measuring marketing performance and using data to optimize campaigns and demonstrate results.
- A collaborative mindset and the ability to build strong relationships across Sales, Marketing, Partnerships, and other cross-functional teams.
- Excellent English communication skills.
- Italian, Spanish, or other relevant regional language skills are highly desirable.
Skills
- B2B Marketing
- SaaS Marketing
- Fintech Marketing
- Payments Marketing
- Account-Based Marketing (ABM)
- Demand Generation
- Event Management
- Project Management
- Data Analysis
- Campaign Management
- Sales Alignment
- Marketing Strategy
- Marketing Execution
- Partnership Marketing
- English Communication
Location
- Italy
- Iberia
- Eastern Europe
Work Type
- Remote
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- Competitive pay
- Employee stock option program
Benefits
- High autonomy and ownership
- Opportunity to work with top-tier talent
- Unlimited growth potential
- Flexible remote work (up to 30 days)
- Supportive culture
- Comprehensive benefits package
- Fair pay
- Employee stock option program
- Flexible Paid Time Off (up to 5 weeks annual vacation)
- Paid family leave (subject to country regulations)
- Hybrid or remote work options
- Team activity budget
- Company-wide event
About the Company
- Enfuce is a company focused on innovation in the fintech and payments industry.